Dazzling Desert Diamond Arena ‘Music Mecca’

Article posted by Coliseum, January 20^th, 2025

Image: ASM Global

The Desert Diamond Arena in Glendale, Arizona (US) is undergoing $42 million worth of renovations as it transforms from a traditional sports arena into what officials call a “Music Mecca”.

‘ARIZONA’S FAMILY’ stated that the following upgrades are in progress at the Glendale arena:

Floor Bar – a street-inspired bar atmosphere;
Marketplace – a culinary hub;
Studio 623 – music-themed private booths for exclusive fan experiences;
Bassline Bar – a space for pre- and post-show events;
The View – a VIP club on the third floor that overlooks the stage; and
Encore Loges – exclusive private suites.

The 19,000-capacity Desert Diamond Arena (originally the Glendale Arena and formerly the Jobing.com Arena and the Gila River Arena) is an indoor entertainment arena located in Glendale, Arizona (US) which anchors the 223-acre, $1 billion Westgate Entertainment District.

The Westgate Entertainment District, formerly known as the ‘Westgate City Center’, is a mixed-use development in Glendale, Arizona (US). The Westgate is described as a super-regional destination for shopping, dining, entertainment, and commercial offices.

Commented Dale Adams, Desert Diamond Arena General Manager (GM), “It’s time we make this a music-centric venue. It was time for us to create this immersive experience that really gets us into the music side of the business.”

‘ARIZONA’S FAMILY’ further stated that the Desert Diamond Arena will also see a new paint job inside and outside of the building. The upgrades are set to be fully completed in Spring 2025.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.