Principality Stadium meat on bones naming deal

Article posted by Coliseum, February 13^th, 2026

Image: Principality Stadium

The Welsh Rugby Union has recently confirmed its stadium naming rights deal with the Principality Building Society has been extended until 2030 with the new investment directly supporting the growth of the game in Wales (UK) from grassroots up to the elite levels.

‘principalitystadium.wales’ stated that the ‘Wales’ national ground has been known as the Principality Stadium hosting an array of global music stars, worldwide sporting events and international Welsh rugby since January 2016.

Wales (UK)-based the Welsh Rugby Union is the governing body of rugby union in the country of Wales (UK) recognized by the sport’s international governing body – the World Rugby.

Dublin (Ireland)-based the World Rugby is the governing body for the sport of rugby union. The World Rugby organizes the Rugby World Cup every four years, the sport’s most recognized and most profitable competition.

The Principality Building Society is a building society based in Cardiff, Wales (UK). In December 2022 the Society had total assets of more than £11 billion. The Principality Building Society is a mutual which means it is owned by its members rather than the shareholders.

The 73,931-capacity Millennium Stadium, known since 2016 as the Principality Stadium for sponsorship reasons, is the national stadium of Wales (UK). Located in Cardiff it has a retractable roof and is the home of the Wales national rugby union team.

Exulted Iain Mansfield, head honcho, Principality Building Society, “I am delighted to announce the renewal of the naming rights of Principality Stadium until 2030 – taking us to the end of the decade. As the Chief Executive Officer (CEO) of Wales’ largest mutual we are proud of our Welsh heritage while also recognizing our national role as the United Kingdom’s sixth largest building society. Having our name above one of the world’s most iconic entertainment and sporting venues is Principality’s statement of intent to the million visitors who come to Cardiff each year adding real and demonstrable value to our brand and the Welsh economy.”

‘principalitystadium.wales’ further stated that the deal with one of Wales’ oldest building societies, formed in 1860, had been extended for one year as a goodwill gesture by the Welsh Rugby Union after COVID-19 saw many events canceled or held behind closed doors during the 2022 season. But, now the two great, historic Welsh brands have come to an agreement until 2030.

Added Abi Tierney, CEO, Welsh Rugby Union, “This new investment in Welsh rugby will provide vital support to the community game across the nation and directly positively impact improvements to our professional game. The Principality Building Society are one of our longest-standing and most supportive partners who have become synonymous with the top-class events calendar we host in the Welsh capital as well as being right at the heart of our community game. We look forward to continuing our partnership with the Principality Building Society and achieving more great things together.”

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