Adyen-Bayern to raise payments process bar

Article posted by Coliseum, February 27^th, 2023

Image: Coliseum GSVA

Adyen, the global financial technology platform of choice for leading businesses, has been announced as the exclusive payment solution partner of the Bundesliga giant FC Bayern Munich (Germany). Adyen will handle the club’s payment processing across all sales channels.

‘adyen’ stated that Adyen continuously helps to empower businesses to achieve their ambitions faster. The German club has a global fan base. Now, thanks to Adyen’s technology, FC Bayern can accept payments on any device anywhere, offering fans the payment methods they value and trust.

Amsterdam, Netherlands-based Adyen is a Dutch payment company with the status of an acquiring bank that allows businesses to accept e-commerce, mobile and point-of-sale payments. It is listed in the stock exchange Euronext Amsterdam.

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Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft. The cooperation with Bayern Munich underlines Adyen’s continuous growth with current and new merchants over the years.

FC Bayern Munich, or simply Bayern, is a German professional sports club based in Munich, Bavaria (Germany). It is best known for its professional men’s football team, which plays in the Bundesliga, the top tier of the German football league system. It is the most decorated football club of Germany having won a record 32 national titles, including 10 consecutively since 2013, and 20 national cups, along with numerous European honors.

The Allianz Arena is a football stadium in Munich, Bavaria, Germany with a 70,000-seating capacity for international matches and 75,000 for domestic matches. Widely known for its exterior of inflated ETFE plastic panels, it is the first stadium in the world with a full color changing exterior and serves as the home ground of the FC Bayern Munich.

‘adyen’ further stated that Adyen’s payment services will be used across all functions at FC Bayern Munich including: The purchase of merchandise at the fan-shop, club memberships and tickets at the Allianz Arena. With the use of Adyen’s newest mobile point of sale terminal, the AMS1 model, long queues at the arena’s fan-shop checkout can be avoided as staff can accept payments from anywhere in the store. By unifying sales channels, the club can now create seamless and consistent customer journeys which will make fans’ lives easier.

Asserted Andreas Jung, FC Bayern Executive Board Member, “With Adyen as the official partner of FC Bayern Munich, we are assured that the high standards set on the pitch by our team will be carried over into our payments processing. We are constantly looking into how we can improve our processes for the fans and streamlining the payments process is a key part of this.”

Put in Hella Fuhrmann, Country Manager DACH at Adyen, “We want to support FC Bayern Munich in delivering customer-centric experiences that keep the focus on the sport and the team, with payments running smoothly in the background. Whether buying a jersey online, or in the club shop, fans at home will have the same experience as those in the stadium. Ultimately we are trying to improve the overall experience of Bayern fans by making their payment experience smoother.”

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