AEG extends long partnership with Amex

Article posted by Coliseum, August 18^th, 2025

Image: Coliseum GSVA

AEG and American Express (Amex) have expanded their long-standing global partnership of more than two decades.

AEG said the deal strategically expands the partnership across five key verticals to reach fans at a wide range of premier AEG properties and events around the world – venues, festivals, touring, ticketing, and sports.

American Express will be AEG’s official payment partner across more than 40 marquee assets and four continents, making this AEG’s largest annual partnership and a cornerstone of Amex’s global music and entertainment platform.

Music and sports are core pillars of the partnership – bringing American Express Card Members even closer to the artists, teams, tours, and live moments they love.

AEG Presents will give Card Members access to some of the most in-demand artists and events across the U.S., U.K., Japan, Australia and Canada.

At the same time, Amex is continuing to invest across select venues of The Bowery Presents in New York and Boston and a curated mix of AEG Presents’ and Goldenvoice’s top-tier festivals, such as the Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, American Express Presents BST Hyde Park, All Points East, and more.

Card Members can look forward to festival perks that include exclusive merchandise, offers, and onsite experiences.

As part of the renewal, the American Express Venue Collection will continue to deliver Card Member benefits across some of AEG’s most iconic venues, including Crypto.com Arena, Dignity Health Sports Park and The O2.

Amex will also continue to be a partner of two of AEG’s sports teams, the LA Galaxy (Major League Soccer) and the LA Kings (National Hockey League).

Elizabeth Rutledge, Chief Marketing Officer, American Express, said, “AEG has been one of our most trusted and strategic partners.

“Together, we’ve built something rare – bringing music, sports, and entertainment to life in ways that feel personal, memorable, and deeply meaningful. We’re not just expanding what fans can access – we’re reimagining how they connect with the moments that matter.

“This is a partnership that delivers special access to some of the most unforgettable moments in live entertainment. We’re proud of what we’ve created together thus far, and even more excited about how our collaboration will continue to unfold in the years ahead.”

Card Members can look forward to festival perks that include exclusive merchandise, offers, and onsite experiences that bring Amex to life in bold, memorable ways.

In addition to the American Express Venue Collection, certain venues include signature branded lounges like the American Express Lounge at The O2, The Centurion Suite at Crypto.com Arena and the American Express Stadium Club at Dignity Health Sports Park.

At The O2, Card Members also enjoy a suite of standout perks including a complimentary Card Member bag drop and Amex Advantage, a premium ticketing experience that includes an exclusive food and beverage package and some of the best reserved seats in the house. All of which reinforces Amex’s commitment to rewarding fans at the intersection of music, sports, and live entertainment.

Amex will continue as a Founding Partner – a premium and category exclusive designation – at four of AEG’s most prominent properties including Crypto.com Arena in Los Angeles, Dignity Health Sports Park in Carson, Calif., The O2 in London, and Uber Arena in Berlin.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue