ASM Global debut ‘drive’ into auto racing


ASM Global partners with Nashville Superspeedway Image: Jeanne Reasonover & The Tennessean

ASM Global, the world’s leading producer of entertainment experiences, and Nashville Superspeedway, Music City’s home for racing and live entertainment, have partnered to bring world-class content to Middle Tennessee (US) and the region. It will be the first auto-racing venue in ASM’s extensive global network.

The ‘ASM Global’ stated that ASM will use its extensive experience in creating and delivering major live sports and music experiences including concerts, lifestyle festivals and drive-thru and walk-thru exhibits in the expansive speedway complex. The Nashville Superspeedway currently hosts events in the National Association for Stock Car Auto Racing (NASCAR’s) top three series: The NASCAR Cup Series (top racing series), NASCAR Xfinity Series (stock car racing series) and the NASCAR Camping World Truck Series (pickup truck racing series). The non-exclusive agreement began on September 28th, 2021.

The National Association for Stock Car Auto Racing (NASCAR), LLC is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately-owned company was founded by Bill France Sr. in 1948, and his son, Jim France, has been the CEO since August 6th, 2018.

The 38,000-capacity Nashville Superspeedway is a motor racing complex located in Gladeville, Tennessee, United States, about 30 mi Southeast of Nashville. The track was built in 2001 and is currently hosting the Ally 400, a NASCAR Cup Series regular season event, the Tennessee Lottery 250 and the Rackley Roofing 200.

Said Chuck Steedman, ASM Global Executive Vice-President, Strategy and Development, “As the world’s leading provider of live-event experiences, ASM Global is uniquely positioned to provide world-class entertainment opportunities for music and sports fans in Middle Tennessee and throughout the region. We are tremendously excited to work with Erik Moses and the team at the Nashville Superspeedway and to have the Superspeedway as our first auto-racing venue. The team is very active in the desire to bring a multitude of events to the Superspeedway.”

Chuck Steedman, EVP, Strategy & Development, ASM Global, US, was one of the Speakers on October 6th at the ongoing Coliseum Online Week US Worldwide which started on October 4th, 2021 and will end on October 8th, 2021.

Said Erik Moses, President, Nashville Superspeedway, “We are thrilled to partner with a global industry leader like ASM Global to continue the work we began a year ago to reopen, revitalize and reposition the Nashville Superspeedway as a beloved racetrack on the NASCAR circuit and a leading venue in Middle Tennessee for a diverse assortment of live events. The enthusiastic response to our first NASCAR tripleheader race weekend, including the sold-out inaugural Ally 400 NASCAR Cup Series race on Father’s Day 2021, and the support we’ve seen for the other events hosted here last year has strengthened our confidence in our ability to curate, attract and host top-quality sports and entertainment events at the Nashville Superspeedway. We look forward to working with ASM Global to bring exciting entertainment to the residents, visitors and guests of Middle Tennessee.”

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, conventions and exhibition centers, and performing arts venues.

Dover Motorsports Inc. is a promoter of NASCAR- sanctioned motorsports events whose subsidiaries own and operate Nashville Superspeedway in Lebanon, Tennessee and Dover International Speedway in Dover, Delaware. The company also plays host to the Firefly Music Festival, produced by AEG Presents.

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