Marketing aces to draw Legends sales strategy

Article posted by Coliseum, August 16^th, 2022

Image: Melvin Lenzy, Matt O'Neil & Legends

The premium experiences company Legends announced recently the appointment of two sports and entertainment industry executives to oversee marketing, creative, content, communications, and events for the growing global data intelligence-fueled premium experiences company.

‘Legends’ stated that Melvin Lenzy has joined as the Chief Brand and Innovation Officer and Matt O’Neil as the Chief Content and Experience Officer.

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics-fueled service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure. Legends are the industry leader in designing, planning and realizing exceptional experiences in sports and entertainment.

Maintained Mike Tomon, Co-President and Chief Operating Officer (COO), Legends, “With the accelerated growth of Legends global business, we are excited to have Melvin and Matt, two talented executives with deep industry experience, join to further advance and innovate the overall marketing efforts for our company and on behalf of our clients.”

Collectively, Lenzy and O’Neil will manage marketing, creative, content, communications, and events for the company, each focusing on different business verticals with the collective goal of helping drive business growth and revenue across all areas. They will work closely with Legends’ clients to provide marketing and branding consulting to heighten the customer experience, as well as develop revenue generating strategies to optimize awareness and sales.

Lenzy is a 25+ year Business, Brand and Strategic Marketing veteran and has been the brand architect of some of the world’s biggest brand marketing campaigns. He has driven strategic business and marketing initiatives for iconic sports brands EA Sports, Konami, NBA2K, The National Football League (NFL), and NIKE, where he spent 15 years of his career. Prior to joining Legends, Lenzy was the Global Head of Marketing for the NBA2K Franchise at 2K Sports.

‘Legends’ further stated that a seasoned sport and entertainment executive, O’Neil’s vast branding, content and marketing experience spans top professional sports teams and leagues, brands and university athletic departments. He previously oversaw all facets of marketing, media and content creation, and game entertainment for the NFL team Dallas Cowboys and the Major League Soccer (MLS) team New York Red Bulls, and for the past five years ran his own content and marketing agency, Ichi Go, where he worked with the NFL team New York Jets, the National Basketball Association (NBA) team Boston Celtics, the National Hockey League (NHL) team New Jersey Devils, the Ohio State University in Columbus, Ohio, US, and Genesis Motor America, among others.

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