Chicago venue to sizzle with salsa steps


ASM Global partners with Loud and Live Image: Loud and Live

ASM Global, the world’s leading producer of entertainment experiences, and Loud and Live, a leading entertainment, marketing, media, and live events company, announced on October 25th that the two companies have formed a strategic partnership to produce shows together.

The ‘ASM Global’ stated that Loud and Live has long been promoting shows at ASM Global venues, but the two companies have now formally come together to do even more shows.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners.

The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues.

An entertainment, marketing, media, and live events company, Loud and Live performs at the intersection of music, sports, lifestyle, and content development. Headquartered in Miami (US), with a presence across the United States, Europe and Latin America, Loud and Live is driven by its passion to create engaging experiences for global audiences.

The ‘ASM Global’ further stated that the first show to be produced under this new partnership will be Panamanian musician Rubén Blades Salswing Tour! and the Panamanian salsa orchestra The Robert Delgado Big Band at the 4,250-capacity Arie Crown Theater in Chicago on December 5th, 2021.

ASM Global’s Chief Content Officer, John Boyle, and Loud and Live’s CEO, Nelson Albareda, commented on the partnership.

Said Boyle, “ASM Global and Loud and Live are leaders in our respective businesses, and this date in Chicago represents the first of what we know will be many over the years.”

Stated Albareda, “ASM Global envisions the partnership with Loud and Live growing to include producing experiences at arenas including the 10,387-capacity Wintrust Arena in Chicago. At Loud and Live, we are excited to begin a formal partnership with ASM Global and look forward to helping make lasting memories for our audiences and the communities we serve across the world.”

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