CLEAR-SoFi Stadium deal on fans’ entry ease

Article posted by Coliseum, October 21^st, 2022

Image: MJR Group Ltd./Coliseum

SoFi Stadium in Inglewood, California (US), home of the National Football League (NFL) teams Los Angeles Chargers and the reigning Super Bowl Champion Los Angeles Rams, partnered with the software company CLEAR to bring an expedited entry lane to the stadium, making it easier and faster than ever for guests to get to their seats.

‘SoFi Stadium’ stated that as part of the partnership, CLEAR was named the exclusive identity technology partner of the state-of-the-art venue. The SoFi Stadium is located at Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.

The SoFi Stadium, the home of the reigning Super Bowl Champion Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park in Inglewood, California, US. The 3.1 million square-feet SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats.

Apply for membership

The SoFi Stadium was host to Super Bowl LVI and will host the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater.

Founded in 2010, CLEAR’s mission is to create frictionless experiences. With more than 13 million members and hundreds of partners across the world, CLEAR’s identity platform is transforming the way people live, work and travel. Whether it’s at the airport, stadium or right on your phone, CLEAR connects you to the things that make you, you – making everyday experiences easier, more secure and more seamless. Since day one, CLEAR has been committed to privacy done right. Members are always in control of their own information, and they never sell member data.

‘SoFi Stadium’ further stated that CLEAR’s free dedicated lane will be located at Entry 9 for Rams and Chargers games, as well as other non-NFL events.

Here’s how guests can enjoy this free, expedited experience:

Enroll. Download the free CLEAR app and tap on ‘Sports and Events’. Sign up or log in by taking a quick photo – it takes just a minute or two;
Verify. When you arrive at the SoFi Stadium, find the dedicated CLEAR lane and show your QR code to an Ambassador to breeze right through!; and
Go. CLEAR members can escort one adult guest and any children under 18 through the lane – it’s the fastest way into the stadium all year round.

Averred Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park, “Partnering with CLEAR is a natural fit for us. With a state-of-the-art building and a fan-first mentality, we are always looking to grow and enhance the guest experience and with the addition of partners like CLEAR, it brings us one step closer to delivering on that goal.”

Commented Catesby Perrin, CLEAR Executive Vice-President, Growth, “CLEAR is proud to partner with the SoFi Stadium to continue expanding our footprint in Los Angeles and investing in our sports and entertainment business. We share SoFi Stadium’s obsession with the guest experience, and we’re excited to work together to make it easier for fans to get to their seats and cheer on their team.”

As a secure identity company, CLEAR’s mission is to enable frictionless experiences -transforming the way people live, work and travel. Other fan experience innovations powered by CLEAR include mobile ordering and age verification pilots. CLEAR is also an official Hollywood Park Technology Alliance member, a program that encompasses a strategic group of leading technology companies that contribute and help generate cutting-edge solutions for Hollywood Park’s technological infrastructure and implementation.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue