Corinthians strike ten-year IBM stadium deal



Linkedin Twitter

Corinthians and IBM stadium deal Image: Corinthians / IBM

Brazilian soccer giants Corinthians have signed a ten-year agreement with IBM to become the first South American team to utilize ‘360-degree digital technology’ as part of their stadium experience.

The partnership is part of plans to modernize the management of Corinthians Arena, the São Paulo-based club’s home ground, which will now use cloud technology and artificial intelligence (AI) to improve fan engagement.

The club have already registered 117,000 members of its fanbase to its new ‘Fiel Torcedor’ loyalty program, hosted on IBM Cloud, and hope to double entrants to the supporter platform in the next 18 months.

Luis Paulo Rosenberg, Corinthians’ marketing director, said that the move is key to creating a “new era of possibilities for the fans”.

“There will be one way to support before and a whole new way after this contract, which will allow unprecedented ways of immersion in the most loved club of Brazil,” he added.

Corinthians are also leveraging IBM’s AI technology platform, Watson, to help enhance the stadium experience, including the management of supporter data and ticket sales.

“The club has been pioneering and innovating to improve the experience, comfort, connectivity, engagement and communication of its fans in the games, in addition to expanding its opportunities of business and partnerships,” said Antonio Martins, IBM Brazil’s general manager.

“We are excited to be the partner of choice in leading a new era of soccer experience through AI, cloud, driving digital transformation through IBM Services in the Brazilian sport environment.”

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is dedicated towards building the best global community of sports venue executives and professionals.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:


More News

NFL Play-offs 2021 with fans

Fans ‘energize’ stadia in NFL matchups

Published: January 22, 2021

It was a total adrenaline rush scene as die-hard fans descended on the Lambeau Field (US) ground on... » Read more

India Odisha new field hockey stadium

Futuristic field hockey venue in India

Published: January 22, 2021

A futuristic 20,000-capacity hockey facility – intended to become the world’s leading... » Read more

Italy Florence stadium update Jan 2020

Florence Mayor firm on Franchi revamp

Published: January 22, 2021

First it was – the Italian professional football club ACF Fiorentina declaring that ‘it’s... » Read more

Aarau new stadium

FC Aarau venue plans get stuck in red tape

Published: January 22, 2021

The Swiss football club FC Aarau have been waiting for a new dig since 1994 (!). However, it seems... » Read more


Receive global sports venue NEWS twice a week in your inbox