Cowboys groundbreaking hologram level tech


Meet Jerry Jones new Dallas stadium experience Image: Dallas Cowboys

The National Football League (NFL) team Dallas Cowboys (US) has taken sports and technology to another level with a new groundbreaking experience.

‘’ stated that the AT&T Stadium in Arlington, Texas (US) unveiled their artificial intelligence (AI)-powered Jerry Jones hologram in their ‘Meet Jerry Jones – An Interactive Experience’. Dallas Cowboys fans were able to get a sneak peek of the unveiling during an Instagram post on September 7th.

The new exhibit is an interactive technology-driven hologram featuring Dallas Cowboys’ Hall of Fame Owner, President and General Manager Jerry Jones.

The Dallas Cowboys are a professional American football team based in the Dallas-Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league’s National Football Conference East division.

The 80,000-capacity AT&T Stadium is a retractable-roof stadium in Arlington, Texas, United States. It serves as the home of the Dallas Cowboys of the National Football League (NFL) and was completed on May 27th, 2009. It is also the home of the Cotton Bowl Classic and the Big 12 Championship Game.

The Cotton Bowl Classic is an American college football bowl game that has been held annually in the Dallas-Fort Worth metroplex since January 1st, 1937. The game was originally played at its namesake stadium in Dallas before moving to the AT&T Stadium in nearby Arlington in 2010.

The Big 12 Championship Game is a college football game held by the Big 12 Conference between the best and the second-best Big 12 team. The game was played each year since the Conference’s formation in 1996 until 2010 and returned during the 2017 season.

The Big 12 Conference is a college athletic Conference headquartered in Irving, Texas (US). It consists of 14 full-member universities in the States of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

‘’ further stated that in the video, a Dallas Cowboy fan asks Jones why he opted to partner with the AT&T to name the stadium.

“In partnership with the AT&T and with a focus on innovative fan experience, this interactive technology gives tourgoers the opportunity to ask Mr. Jones a variety of questions ranging from his early life and upbringing to his collegiate football playing days at Arkansas, early business ventures and his time as the team’s Owner, President and General Manager. The hologram consists of countless possible responses generated by AI technology that’s designed to deliver an experience similar to a real-life conversation with Jerry Jones. Ask away!”

The AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world’s third-largest telecommunications company by revenue and the largest provider of mobile telephone services in the United States. As of 2023, the AT&T was ranked 13th on the Fortune 500 rankings of the largest United States corporations with revenues of $120.7 billion. It is also a provider of media and technology services. The company offers wireless communications, data/broadband and Internet services, local and long-distance telephone services, telecommunications equipment, managed networking, and wholesale services.

For now, the cloned Jerry Jones is only offered at The Star as part of the Owner’s Experience Tour or as a private group tour at the AT&T Stadium.

The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco Independent School District (ISD), The Star gives fans the opportunity to connect with the Dallas Cowboys in ways they have never imagined.

Dallas Cowboys Tours

‘’ stated that the AT&T Stadium is more than the home of the Dallas Cowboys, it’s a world of facts and figures about the world’s largest domed structure, an art museum, a classroom. The AT&T Stadium offers tours that will appeal to people of all interests and ages, and tours are available daily. Take an afternoon to throw the ball on the field or admire the works of art displayed throughout the stadium.

The Dallas Cowboys World Corporate Headquarters at The Star in Frisco is a destination created to allow fans to connect with the team in ways they have never imagined.

‘’ further stated that the VIP Guided Tours will give the Cowboys fans a chance to experience the place where the Dallas Cowboys train and work 355 days of the year. With small group sizes and additional tour stops, the VIP Guided Tours are the ultimate tour experience.

To purchase tickets to tour the AT&T Stadium or for more information, click here.

To purchase tickets to tour The Star in Frisco or for more information, click here.

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