Dan Harris in Coca-Cola Arena top role


New Commercial Director for Coca-Cola Arena Dubai Image: ASM Global

Los Angeles (US)-based ASM Global as the world’s leading venue management company and presenter of live event experiences has announced that Dan Harris will join Coca-Cola Arena, Dubai, as Commercial Director. With more than 20 years of live events and entertainment industry experience, Harris brings a strong skill set to the Commercial Director position having extensive experience in several venues in United Kingdom within the ASM Global Group.

The ‘ASM Global’ stated that this appointment comes following the promotion of Mark Jan Kar who assumed his new role of General Manager of the Coca-Cola Arena in June 2021. Dubai’s home of live entertainment has seen a tremendous line-up of events over the past six months, with the arena diversifying its strategy by catering to an increasing number of sporting events.

Harris joins Coca-Cola Arena, Dubai, ahead of a busy calendar of events for 2022.

ASM Global APAC Chairman and Chief Executive, Harvey Lister AM, said he was excited to welcome Harris to the Arena’s award-winning team – “As a proven leader within ASM Global, we are thrilled to welcome Dan to the team. Coca-Cola Arena has seen a strong recovery as it emerges from the pandemic and I am positive that Dan’s extensive background in events and venue management will greatly benefit the arena as Dubai cements itself on the global touring circuit.”

‘The ASM Global’ further stated that most recently, Harris has served as General Manager for ASM Global in the UK at the 3,500-capacity Bonus Arena in Hull, England, the 1,024-capacity The Baths Hall in Scunthorpe, England, and the 354-capacity The Plowright Theatre in Scunthorpe, England. Harris brings with him a wealth of experience and extensive industry relationships having managed the pre-opening and launch of both the Bonus Arena (2018) and The Baths Hall (2011).

Iain Campbell, Executive Vice-President, ASM Global – Gulf Region, highlights that Dan’s appointment reinforces ASM Global’s reputation to bring the best talent from across the globe – “It is a great pleasure to welcome Dan to the team with his considerable knowledge and experience, supporting Mark Jan Kar and the Coca-Cola Arena team in the Gulf Region. It is really exciting when we are able to provide career advancement opportunities for industry professionals already working within our global family of facilities.”

Mark Jan Kar, General Manager, Coca-Cola Arena, UAE, is a Member of Coliseum – Global Sports Venue Alliance.

Harris will relocate with his family to Dubai in March in order to take on his new role at Coca-Cola Arena, the region’s premier entertainment venue – “I am looking forward to the challenge afforded to me in the Middle East, by ASM Global and Dubai Holding. It is great to see the return of live events in Dubai and I will be working closely with key stakeholders and commercial partners to continue driving the industry at Dubai’s home of live entertainment.”

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