‘Elevate’d fan experience at EuroLeague



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EuroLeague Basketball Final Four Image: EuroLeague Basketball

Euroleague Basketball – the organizing body of Europe’s elite club basketball competition – struck a deal on March 4th, 2021 with San Francisco (US)-based Elevate Sports Ventures, the best-in-class sports and entertainment consulting firm, to support global strategy, ticketing, fan and premium hospitality experience, and event management for the league’s showcase event, the Turkish Airlines EuroLeague Final Four.

The EuroLeague, known as the Turkish Airlines EuroLeague for sponsorship reasons, is the top-tier European professional basketball club competition, organized by Euroleague Basketball since 2000. Introduced in 2000, the competition replaced the International Basketball Federation (FIBA) EuroLeague, which had been run by FIBA since 1958.

The International Basketball Federation (FIBA) is an association of national organizations which governs international competition in basketball.

The Turkish Airlines EuroLeague Final Four is the final four format championship of the European-wide top-tier level EuroLeague professional club basketball competition.

A statement on the Euroleague Basketball website informed that as part of the partnership, Elevate will deliver industry-leading best practices in analytics and business intelligence in the areas of global, direct-to-consumer, digital marketing, ticket and premium pricing, sales and service, and more for Europe’s most renown international professional basketball League.

Additionally, given Elevate’s strong suit in professional sports and live event operations, the global agency will design a comprehensive strategy for in-arena and Citywide fan and premium experiences celebrating the EuroLeague’s premier event, which historically attracts more than 15,000 fans in attendance, an audience of over 150 million in global broadcasts to more than 200 countries and territories and 40 million on social media sites.

The statement on the Euroleague Basketball website added that this tie-up follows continuous ongoing efforts conducted by Euroleague Basketball in improving the customer experience at all levels, both in-arena and remote experiences, as a key factor to grow the league’s popularity and business performance.

The partnership agreement between Euroleague Basketball and Elevate was assisted by G2 Strategic, a leading sports marketing consultancy and Euroleague Basketball longtime business advisor having contributed in different strategic initiatives including the recent creation of the EuroLeague Business Operations & Club Services division.

“We are extremely satisfied to be partnering with Elevate Sports Ventures, one of the biggest entertainment consulting firms, which has identified Euroleague Basketball as its ambassador in the European market,” noted Jordi Bertomeu, Euroleague Basketball President and CEO.

Added Bertomeu, “This partnership is built upon a common vision to innovate, an interest in reimagining the premium experience and dedication to engaging the fan in dynamic, new ways during the most important event of the season, the Final Four. Their enormous expertise with some of the most renowned sports properties, like the National Football League (NFL) team San Francisco 49ers, the National Basketball Association (NBA) team Philadelphia 76ers and the National Hockey League (NHL) team New Jersey Devils, shows the high level of professionalism that will help bring the Final Four to a new level. I would also like to thank our longtime collaborator Marshall Glickman and his company G2 Strategic for helping us reach this agreement.”

Stated Al Guido, Chairman-cum-CEO, Elevate Sports Ventures. “We are proud to announce this partnership with Euroleague Basketball, providing our agency the incredible opportunity to work alongside this global league in reimagining the EuroLeague Final Four. We are confident together we will amplify fan activations, premium offerings and partnership opportunities that will see the EuroLeague Final Four recognized as one of sports pre-eminent global events. Our goal at Elevate Sports Ventures is to use our people, process and technology to support and guide our clients, and their teams, brands, venues and properties, to emerge from this period positioned for success.”

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