ESL to bring esports at Wacken Open Air



Linkedin Twitter

ESL esports - Wacken Open Air Image: Wacken Open Air

Esports tournament organizer and broadcaster ESL has partnered with International Concert Service (ICS) to introduce esports tournaments at this year’s Wacken Open Air – the world’s largest metal music festival, The Esports Observer reported.

The ESL Arena Wacken will be a 1,800 square metre space on the North German festival grounds and will will feature a “themed experience,” where attendees can play esports titles, and enter daily amateur tournaments for games such as PLAYERUNKNOWN’S BATTLEGROUNDS and League of Legends, the report said.

There will also be training sessions and exhibition matches that pit professional players against bands and celebrities.

ESL and ICS are being backed by the Sports People and Live Nation Brand Partnership & Media with planning, concept, and marketing support for the upcoming esports event.

Confirmed sponsors for the ESL Arena Wacken currently include NicNacs, Razer, Esports.com, and Hummel. Wacken Open Air’s own partner list includes familiar esports events sponsor Monster Energy, as well as Deutsche Telekom and Becks, the Observer reported.

The inaugural Wacken Open Air was hosted in 1990. In recent year, the event has drawn about 75,000 visitors annually.

With the latest development, Wacken has joinsed list of music festivals introducing esports components, such as South by Southwest (SXSW), also introduced competitive gaming to their program back in 2012 with a StarCraft II tournament.

In April of this year, Riot Games teamed up with MTV to launch Hyperplay, a new esports and music festival in Singapore. Elsewhere, Blizzard Entertainment has partnered with metal open air festival Hellfest to add a World of Warcraft program to this year’s event in Clisson, France.

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is a global series of stadium and arena business conferences and a sports venue news online-platform dedicated to the various challenges of designing, constructing and operating of sports venues all around the world.




« Previous News:
» Next News:


More News

New Wildparkstadion - Karlsruhe Wildpark

New Wildparkstadion to embrace tradition and modernity

Published: December 6, 2018

The German city of Karlsruhe has signed an agreement with the general contractor BAM Sports GmbH...
» Read more

Zurich new stadium

FIFA’s home Zurich votes to get a stadium

Published: December 3, 2018

Zurich, the home city of football’s governing body FIFA, is finally set to get a purpose-built...
» Read more

Brest Stadium

Brest plans best stadiums in France

Published: December 3, 2018

French football club Stade Brestois 29 is looking to build one of the best stadiums in France. The...
» Read more

Queens Park Rangers (QPR)

QPR fails to convince city council

Published: December 3, 2018

The Hammersmith & Fulham City Council is reportedly not convinced by the heavy campaign for a...
» Read more


Newsletter signup