F1 official sponsor of Expo 2020 Dubai



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Dubai Expo 2020 Image: F1 / Expo2020

Formula 1 has announced that it is the official sponsor of Expo 2020 Dubai – the world’s greatest show. The alliance will run for 14 months – from the peak of the 2019 season to throughout next year’s race calendar.

Expo 2020 will be one of the biggest events ever to be held in the Arab world and will run from October 20, 2020 to April 10, 2021. Dubai will play host to 25 million visitors from all over the world and 192 nations will be participating in the Expo for over 173 days.

Formula 1 identifies with the sub-themes of Expo 2020 – Opportunity, Mobility and Sustainability. Formula 1 is a global sport and has a huge fan base. Expo 2020 is the perfect platform for the auto racing group to demonstrate the first world expo in the Middle East, Africa and South Asia region. The collaboration is being termed as the ideal fit – the world’s greatest display of human brilliance and achievement and the greatest racing spectacle in global sport.

The F1 sponsorship will require widespread awareness vis-a-vis Expo 2020. Trackside and digital advertising at seven Grand Prix in 2020 will also be a part of it. To get the association rolling, the first trackside advertising will be seen at the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2019.

Murray Barnett, Director of Sponsorships and Commercial Partnerships, Formula 1, remarked, “We are excited to be working with Expo 2020 Dubai – the largest coming-together of nations, multilateral organizations, corporations in the history of the region. One of the defining features of Formula 1 is that our events help celebrate the countries we race in. Expo 2020 does the same for 192 countries in one incredible destination. Just like the World Expo, Formula 1 celebrates culture collaboration and innovation. We are very proud to be promoting Expo 2020 in the lead-up to the event across some of our landmark Grand Prix in 2019 and 2020.”

Adds Anthony Ward, Vice-President of Marketing, Expo 2020 Dubai, “Expo 2020 Dubai will be an unmissable global celebration that will showcase human ingenuity, international collaboration and futuristic, breakthrough innovations – all of which we see in Formula 1 action throughout the season. With F1’s like-minded audience, we look forward to building global awareness ahead of Expo 2020’s opening next October through this exciting collaboration with one of the world’s most popular global sports.”

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