Fairfield varsity-Van Wagner dynamic deal

Article posted by Coliseum, July 20^th, 2023

Image: Fairfield University and Van Wagner

The Fairfield University in Fairfield, Connecticut (US) and the Van Wagner Group announced on July 17^th their dynamic multiyear partnership wherein Van Wagner will serve as the exclusive overseer of Fairfield’s Athletic Department’s multimedia rights and select campuswide partnership initiatives.

‘fairfieldstags.com’ stated that harnessing their expertise and creativity, Van Wagner will collaborate closely with the Athletic Department and university leadership to craft innovative, customized multimedia packages. With a dedicated sponsorship team, Van Wagner aims to increase national brand awareness, while simultaneously generating invaluable opportunities for corporate partners, business collaborators and the enthusiastic Stags fan base. Expanding beyond athletics, Van Wagner will prioritize campuswide prospects, granting businesses access and exposure across campus.

The Fairfield University is a private Jesuit university in Fairfield, Connecticut (US). It was founded by the Jesuits in 1942. In 2017, the university had about 4,100 full-time undergraduate students and 1,100 graduate students, including full-time and part-time students.

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New York (US)-based Van Wagner has been connecting brands to sports for over 20 years. Its parent company, the Van Wagner Group, was the largest privately held out-of-home advertising company in the country, responsible for creating some of the most memorable advertising in the world.

Said Paul Schlickmann, Vice-President for Athletics, “We are thrilled to welcome Van Wagner as our athletics multimedia rights partner. Van Wagner is a widely respected industry leader who shares the excitement surrounding the transformational impact of the Leo D. Mahoney Arena (an 85,000-square foot, 3,500-seat multiuse space at the heart of the Fairfield University campus) as a shining example of our incredible university trajectory, the strength of our Athletics program and our shared commitment to comprehensive excellence. We are excited about this strategic initiative as an opportunity to engage with all campus units to showcase our university and build new external partnerships in an effort to continue our growth and success while enhancing the fan experience.”

‘fairfieldstags.com’ further stated that Van Wagner leads with a successful track record, currently representing colleges, universities and conferences across the United States. Widely recognized for their exceptional growth within the collegiate athletics marketing sector, Van Wagner expertly manages the multimedia rights of the Metro Atlantic Athletic Conference (MAAC) and proudly represents other prominent MAAC member institutions such as the Siena College in Loudonville, New York, and the Rider University in New Jersey.

Edison, New Jersey (US)-based the Metro Atlantic Athletic Conference (MAAC) is a collegiate athletic Conference affiliated with the National Collegiate Athletic Association (NCAA) Division I. Its current 11 full members are located in the four Northeastern States such as Connecticut, New Jersey, New York, and Maryland.

The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student-athletics among about 1,100 schools in the United States, Canada, Puerto Rico, and the United States Virgin Islands. It also organizes the athletic programs of colleges and helps over 500,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana.

The NCAA Division I is the highest level of intercollegiate athletics sanctioned by the National Collegiate Athletic Association (NCAA) in the United States, which accepts players globally.

Stated Mike Palisi, President of Van Wagner College, “We are incredibly honored to partner with the Fairfield University, a prestigious institution that shares our commitment to excellence. Together, we will create innovative and impactful multimedia solutions and strategic business collaborations that enhance the university’s brand and drive success. We look forward to a fruitful collaboration that elevates Fairfield’s athletic program and enriches the fan experience.”

With this strategic partnership, Fairfield’s Athletic Department is poised to embark on a new era of success and growth. The combined expertise, resources and shared vision will undoubtedly strengthen Fairfield’s presence in the collegiate athletics landscape while delivering unparalleled opportunities for partners, student-athletes and the alumni.

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