FSV Mainz 05-Mewa inter‘woven’ relationships

Image: Arena Mainz, Lacu Schienred, CC BY-SA 4.0

The Bundesliga team FSV Mainz 05 announced on April 19^th that their home arena – the Mewa Arena in Mainz, Rhineland-Palatinate, Germany – will continue to be known as the Mewa Arena until 2031.

‘kicker’ stated that the above announcement was made shortly before the kick-off of the match between the FSV Mainz 05 and their peer team the VfL Wolfsburg on April 19^th which ended in a draw at the Mewa Arena.

The FSV Mainz 05 or simply Mainz 05 is a German professional sports club founded in 1905 and based in Mainz, Rhineland-Palatinate, Germany. The Mainz 05 play in the Bundesliga, the top tier of the German football league system.

The 34,000-capacity Mewa Arena, stylized as the MEWA ARENA, is a multipurpose stadium in Mainz, Rhineland-Palatinate, Germany, that opened in July 2011. It is used for football matches and hosts the home matches of the German Bundesliga side Mainz 05.

Wiesbaden (Germany)-based Mewa was founded in 1908 and is one of the leading companies in the segment of textile management. In 2022, Mewa was voted again as one of Germany’s brands of the century. The company currently serves about 200,000 companies from more than 47 locations all over Europe.

‘kicker’ further stated that Mainz will continue to play at the Mewa Arena for the next six years. The textile company has extended the contract before time – originally due to run until 2026 – until 2031.

Commented Jochen Röttgermann, Director of Marketing and Sales, FSV Mainz 05, “We share with Mewa shared values such as team spirit, being responsible on the sustainability front, responsible action, and youth development. This is what makes our partnership so unique and fruitful.”

Mewa’s partnership with Mewa goes back to more than a decade, in the beginning of 2013, as the ‘Textile Management Partner’. Not only is the arena now named after the family-run company Mewa headquartered in Wiesbaden, founded almost 120 years ago, but Mewa is also involved with FSV’s Youth Academy (NLZ) and the women’s soccer team.

The NLZ is the top-flight’s youth development program focusing on training and developing young players from various age groups. The academy aims to provide a comprehensive football education including skill development, character building and academic support.

The FSV Mainz 05 (Women) is a women’s association football club from Mainz, Germany. It is part of the 1. FSV Mainz 05 club. It plays in the Regionalliga Südwest, the fourth tier of the German football league system. They play their home games at the 18,700-capacity Bruchwegstadion in Mainz, Germany.

Maintained Michael Kümpfel, Chief Marketing Officer (CCO), Mewa, “Our commitment to the Mainz 05 stands us in good stead as far as brand communication goes in the German home market. It also helps in the growth of our marketing trajectory. Therefore, we plan to continue with this successful partnership.”

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