Germany NFL’s largest market in Europe


Economic impact on Munich during first NFL game in Germany Image: Allianz Arena, Richard_Bartz, CC BY-SA 2.5

The National Football League’s (NFL’s) inaugural regular-season game in Germany created an economic impact of 70.2 million euros ($77.6 million) for Host City Munich, the league said recently.

‘AP’ stated that the Tampa Bay Buccaneers beat the Seattle Seahawks 21-16 last November at a soldout 75,024-capacity Allianz Arena in Munich, Germany, and this coming season two regular-season games will be held in Germany.

The 2023 NFL season is planned to begin on September 7th, 2023, and end on January 7th, 2024.

New York (US)-based the National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference and the National Football Conference.

‘AP’ further stated that the economic figures highlighted the release of the league’s ‘Munich Game Impact Assessment’ report.

Alexander Steinforth, the NFL’s General Manager for Germany, said in the league’s statement, “The economic and social impact generated from our first regular-season game is impressive and underlines the positive contribution the game had on the City of Munich and beyond, and we look ahead to playing future games in Germany in the coming years.”

The league’s initial agreement was an annual game in Germany for four years, with Munich and Frankfurt each hosting twice.

A second Germany game was added for the upcoming season, however, given the success in Munich in addition to the 83,264-capacity Estadio Azteca in Mexico City, Mexico, being unavailable because of renovations.

The defending Super Bowl (the championship game of the National Football League (NFL), played by the winners of the league’s American Football Conference and the National Football Conference each January or February) champion Kansas City Chiefs and the New England Patriots both will play in Germany in 2023 – with their respective opponents not yet announced.

The league’s Munich report said 32.2 million euros of the total economic impact was in direct spending. It said the NFL fans spent on an average 333 euros per day in Munich during the game weekend – whereas the average Munich visitor spent 225 euros per day.

The NFL has been staging games in London (UK) since 2007, but Germany has surpassed Britain as the NFL’s largest market in Europe.

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