Honda extends naming rights deal of Ducks’ arena


Honda Center - Anaheim Ducks Image: Honda Center/Anaheim Ducks

Anaheim Arena Management (AAM) – the company which organizes sporting events, as well as provides entertainment facilities – and Japan-headquartered automotive firm Honda – have extended a partnership deal, securing the naming rights of Honda Center through to 2031.

The deal has been entered into by the US arm of Japanese automotive firm – American Honda Motor Co., Inc. – with AAM.

The Honda Center is an indoor arena located in Anaheim, California, and is owned by the City of Anaheim. The arena is home to the Anaheim Ducks of the National Hockey League (NHL).

The Honda Center plays host to dozens of concerts such as The Rolling Stones, Justin Timberlake, Ariana Grande, J Cole, and Foo Fighters – big names in the musical world.

The extended partnership deal has added 10 years to the current 15-year partnership that began in October 2006 between Honda, which last year marked its 60th anniversary in America, and Orange County’s (a county located in California) one of a kind sports and entertainment venue.

Remarked Honda Center President/CEO, Tim Ryan, “We are proud to continue our partnership through the next decade and beyond with Honda. They are a driving force behind the Anaheim Ducks and Honda Center, and we are grateful to have a long-standing partner whose idea of ‘The Power of Dreams’ and commitment to the community align with our own.”

“Together, Honda, the Anaheim Ducks, and Honda Center will continue to make dreams a reality in the years to come in Anaheim,” Tim added.

The high points of the association include Honda Center exterior signage, freeway marquee placement, integration throughout all forms of media, car displays on two exterior corners of the arena, and the continuation of the annual Anaheim Ducks Fan Appreciation Night sweepstakes as part of which one Ducks’ fan zooms away with a new Honda vehicle.

The previous agreement reached was worth more than US$4 million a year but the financial terms for the extended deal have not yet been disclosed.

Jay Joseph, Vice-President of American Honda’s Automobile Sales Marketing division, said, “We are thrilled to extend our partnership with Honda Center for another 10 years. We view the Honda Center as one of these essential social institutions we are pleased to support and help grow.”

He further stated, “We’ve been partners with the arena and Anaheim Ducks for over 13 years and are pleased to support the vision and financial resources that (Ducks owners) Henry and Susan Samueli invest in the building to maintain it as a state-of-the-art facility.”

“For over 60 years Honda has been proud to partner with high-profile events and facilities in Southern California, including the Rose Parade, the Aquarium of the Pacific, Acura Grand Prix of Long Beach and Disneyland Resort,” Jay noted.

With support from Honda and its presenting sponsorships of the Anaheim Ducks Golf Classic and Dux in Tux, the Anaheim Ducks Foundation has helped raise over $4.5m (£3.48m/€4.14m) since the collaboration with Honda first started in the year 2006.

The Dux in Tux event is a fundraiser for the Anaheim Ducks Foundation. These funds support the mission of the Anaheim Ducks Foundation to support programs that provide livelihood opportunities and produce positive change for children and families throughout Southern California by offering educational opportunities, broadening access to the sport of hockey, and addressing the overall well-being of the community in a holistic manner.

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