Inter Miami seeks to ‘Elevate’ its ticketing strategy



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Inter Miami CF and Elevate Image: Inter Miami CF / Elevate

David Beckham’s Major League Soccer (MLS) expansion club has employed Elevate Sports Ventures to drive sales for tickets and hospitality packages, theticketingbusiness.com reported.

Elevate has been tasked with supporting the club’s premium, season and individual ticket sales strategy, a role that is usually done in-house, according to the report.

Inter Miami CF announced that fans can now place deposits to reserve priority access to select season tickets ahead of the inaugural MLS campaign in 2020.

The sports and entertainment consulting firm, which is a joint venture of the San Francisco 49ers, Harris Blitzer Sports and Entertainment, Ticketmaster, Live Nation and the Oakview Group, has been selected as the team’s premium sales agency.

Jurgen Mainka, Chief Business Officer of Inter Miami CF, said: “We are thrilled to partner with Elevate as we launch our inaugural MLS campaign in 2020. The market knowledge, resources and innovative processes they bring to the table will help us engage and connect with the dynamically diverse communities we proudly represent in South Florida and around the world.”

Al Guido, chief executive of Elevate Sports Ventures, said: “We are proud to represent one of the most dynamic ownership groups, innovative management teams and promising soccer clubs in the world today.

“The Inter Miami CF brand is poised to become a powerhouse on the world stage and a dominant team in the South Florida market. We are confident that South Florida’s communities, fans and businesses will rally around this exciting new franchise, mirroring captivation around the globe. We are thrilled to add Inter Miami CF to Elevate’s growing roster of diverse, global clients, brands and teams.”

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