Jeddah set to become lifestyle destination


Jeddah Arena Airport City Image: ICC Jeddah

Global venue operator ASM Global has announced its appointment as the managing operator for two venues within a grand mixed-use destination in Saudi Arabia and the Middle East.

The ‘Conference & Meetings World’ stated that situated in the heart of Jeddah (Saudi Arabia), adjacent to the King Abdulaziz International Airport (KAIA), the Airport City project is set to become one of the very few airport City destinations in the world. The SARH Real Estate Investment (SARH) has appointed ASM Global to provide design expertise and venue management of the 20,000-seat Jeddah Arena and the spectacular International Convention Centre Jeddah (ICC Jeddah) set to open in December 2025.

The Chairman and Chief Executive of ASM Global, Asia Pacific & Gulf Region, Harvey Lister AM, congratulated SARH Real Estate Investments for its masterplan design which aims to attract national and international tourism to the City and help transform Jeddah into the first-ever transit gate in Saudi Arabia.

Added Lister, “ASM Global is looking forward to being an integral part of the team to deliver this visionary project in Jeddah. We pride ourselves on joining forces with partners with whom we know we can make a difference to creating and delivering amazing experiences.”

On announcing their partnership, the SARH Real Estate & Development Founder and Chairman of SARH Real Estate Investments, Sultan Al-Harbi, observed that with the strategic location of Jeddah, ultra-modern facilities and the reputation of ASM Global, the Airport City would be a dynamic addition to the regional corporate and tourism industry and contribute significantly to the Saudi Vision 2030.

Added Al-Harbi, “Upon analyzing the significant importance of both the iconic Arena and Convention Centre, it was only fitting to appoint the global giant in the venue and entertainment industry, ASM Global, to collaborate on this landmark project for Jeddah and Saudi Arabia.”

The SARH Real Estate and Development recently announced their grand megacity district, promising to be the ultimate ‘live-work-play’ lifestyle destination linked by train to KAIA and the City of Jeddah. Within this urban precinct of the future, the ICC Jeddah & Jeddah Arena will be supported by three to five-star hotels, a shopping mall, and parklands, anchored by a dedicated business center and residential sector, as well as many other recreational amenities.

Iain Campbell, Executive Vice-President, ASM Global Gulf Region, added, “ASM Global was chosen for its unparalleled international expertise in design and technical solutions, as well as its reputation for quality assurance and service excellence for venue management and marketing.”

In recent years, the ASM Global has also helped establish Middle East venues including the 17,000-seat Coca-Cola Arena in Dubai, the new Bahrain International Exhibition & Convention Centre – the largest venue of its kind in the Middle East – opening in 2022, as well as the successful pre-opening of venues in Oman and Qatar.

The construction of the Jeddah Airport City megacity district project is expected to commence by the end of 2021 and open for business in December 2025.

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