Coca-Cola Arena clean as a new pin strategy

Article posted by Coliseum, August 10^th, 2021

Image: Coca-Cola Arena Dubai

Fine Solutions, the away-from-home division of Fine Hygienic Holding, has signed a strategic alliance with Dubai’s Coca-Cola Arena to become the venue’s hygiene partner, offering full hygienic protection and peace of mind for visitors to the Middle East’s first fully air-conditioned, multipurpose indoor arena.

The alliance has been inked to ensure that visitors to the arena are at peace with themselves in a COVID-clobbered world.

The ‘Khaleej Times’ stated that through the alliance, Fine Solutions will create an industry-leading ‘Fine Guard Bubble’, a hygiene program which will protect thousands of visitors to the 17,000-capacity venue which has already held concerts for acts including US rockers Maroon 5, American singer-songwriter John Legend, and RnB stars Boyz II Men, plus events featuring globally renowned stars such as Tony Robbins and comedian Russell Peters.

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Fine Hygienic Holding is a wellness company with dual headquarters in Amman, Jordan and Dubai, UAE.

The Coca-Cola Arena is a multipurpose arena located in the City Walk in Dubai in the United Arab Emirates. The venue opened on June 6^th, 2019. It has a capacity of 17,000.

The ‘Khaleej Times’ further stated that by disinfecting the arena and all high-touchpoints as well as guaranteeing a steady flow of antiviral face masks and gloves, hand sanitizer and surface sanitizer, the Fine Guard Bubble hygiene-focused program will ensure the highest level of cleanliness at Coca-Cola Arena. Additionally, fine sterilized paper products and Ecolab EPA-approved hygiene solutions will be supplied to all public areas. As supplier of choice for sterilized paper products and chemicals for the venue, Fine Solutions will also become a VIP suite holder at the arena.

James Michael Lafferty, CEO of Fine Hygienic Holding, said, “Our alliance with Coca-Cola Arena is an important milestone as the UAE gets back to business and adapts to the new era. Good hygienic practice is imperative as we strive to overcome COVID-19, and with the Fine Guard Bubble in place at Coca-Cola Arena, thousands will now have the confidence to attend live events.”

He added, “The Fine Guard Bubble is not just a protective program, we also view it as a seal of quality which customers will see and immediately link to safety and good hygiene. Fine Solutions is proud to help life return to a new kind of normal in the UAE by providing a best-in-class program. The Fine Guard Bubble will heighten consumer safety and best hygiene standards in this era of COVID-19, and will support the safe reopening of events not only at the
Coca-Cola Arena but at other diverse businesses in the UAE.”

Mark Jan Kar, General Manager, Coca-Cola Arena, put in, “We are excited to welcome Fine Solutions to the Coca-Cola Arena family and look forward to integrating the ‘Fine Guard Bubble’ throughout the Arena. As we welcome fans back to live events, it is critical that we assure people they are attending a safe environment allowing fans and artistes to enjoy an amazing live experience. With the VenueShield protocol we already have in place, along with Fine Guard Bubble, we are confident that Coca-Cola Arena will be providing the very highest levels of cleanliness and safety to instill confidence in our guests to enjoy live events once again.”

Mark Jan Kar, General Manager, Coca-Cola Arena, UAE, is a Member of Coliseum – Global Sports Venue Alliance.

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