LaLiga MENA bid to get a foothold in Dubai



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LaLiga takes office in Dubai Image: LaLiga

The Dubai free zone DMCC will welcome LaLiga, the Spanish top division football league, which has moved their Middle East/North Africa (MENA) headquarters to Dubai Multi Commodities Centre (DMCC’s) business district. At DMCC, LaLiga will be looking to engage with local football fans to increase participation raise their brand awareness.

The ‘Gulf News’ stated that with the above development, DMCC follows a record-breaking April, which saw 216 new businesses join the free zone – the highest recorded number for an April month in seven years. The first quarter was also the free zone’s best performance in seven years, with international outreach to key markets including Europe, China and India bringing new companies to Dubai.

Dubai Multi Commodities Centre (DMCC) is a Government entity established in 2002 to enhance commodity trade flows through Dubai. DMCC performs a range of roles which continue to position Dubai as the preferred destination for global commodities trade and DMCC as the world’s No. 1 Free Zone.

The Campeonato Nacional de Liga de Primera División, commonly known simply as La Liga and officially as LaLiga Santander for sponsorship reasons, stylized as LaLiga, is the men’s top professional football division of the Spanish football league system.

The ‘Gulf News’ quoted Feryal Ahmadi, Chief Operating Officer (COO), DMCC, as stating, “We’re proud to be supporting an organization that promotes health and wellbeing amongst the community.”

According to Maite Ventura, Managing Director for MENA, LaLiga, “Success for us is seeing more young people playing the game, whether in our academies or out at their local park. It is about creating a sustainable football culture, and we feel DMCC is the perfect place for us to achieve that.”

Maite Ventura, Managing Director for MENA, LaLiga, was one of the speakers at ‘Coliseum’s’ MENA conference.

The MENA region is becoming an increasingly important market for the league. MENA’s influence on the global sports industry is set to increase over the next three to five years, with a recent PricewaterhouseCoopers (PwC) (multinational professional services network) study predicting a nine percent growth of its sports business by 2026.

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