Levy score as Wolves’ retail partner

Article posted by Coliseum, April 17^th, 2024

Image: Molineux Stadium, Row17, CC BY-SA 2.0

Premier League club Wolverhampton Wanderers have extended their partnership with current hospitality providers Levy to become the club’s new retail partners.

The partnership sees Levy build on the catering and hospitality services they provide to Wolves by taking on the club’s retail operations, managing the Wolves Megastore at Molineux, as well as the club’s online store.

The 32,050-capacity Molineux Stadium in Wolverhampton, West Midlands, England (UK), has been the home ground of Wolves since 1889.

Levy UK + Ireland have been market leaders in sports stadia catering for many years, and Wolves have become the first club to partner with Levy Merchandising, the company’s strategic expansion into the realm of sports merchandising.

The decision to enter the merchandising market aligns with the company’s wider vision to create memorable experiences and engage with fans on a broader scale.

Levy Merchandising will design and manufacture a wide range of sportswear from technical products, fit for the highest level of performance, through to non-technical fanwear. The company will also produce a comprehensive range of souvenirs and accessories.

In line with Levy’s strong commitment to supporting local communities and working with charities and outreach programmes, all products will be ethically sourced with factories who have undergone stringent audit processes.

Levy UK have been Wolves’ hospitality providers since April 2019, taking care of food and drink across all matchday and non-matchday events at Molineux, and also manage the catering for all football operations at the Sir Jack Hayward training ground.

Jon Davies, MD of Levy UK + Ireland, said: “We’re excited to strengthen the partnership between Levy UK + Ireland and Wolves. By taking on the retail operations we can boost the retail offer, amplify the club’s identity, and enhance the fan experience within both the retail and food and drink arenas.

“We have a reputation for excellence, quality and innovation and Levy Merchandising is committed to improving the matchday journey at Molineux and beyond.”

For supporters, the shopping process at Wolves remains the same, with the online store available at shop.wolves.co.uk, with supporters signing into their Wolves accounts to complete their purchases.

The Molineux Megastore will continue to operate its current opening hours during the week and on matchdays.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue