Marvel Stadium set to wear haute look

Article posted by Coliseum, March 8^th, 2022

Image: AFL

Construction has begun on a significant extension of Melbourne’s (Australia) Marvel Stadium in Docklands, the first upgrade since it was opened in March 2000.

The ‘Urban Developer’ stated that the concourse of the existing 56,000-seater stadium, near Bourke Street, will now be renovated in order to create a “365-day-a-year sport and entertainment hub”.

The Docklands Stadium, also currently known by naming rights sponsorship as Marvel Stadium, is a multipurpose sports and entertainment stadium in the Docklands area of Melbourne, Victoria, Australia. Construction started in October 1997 and was completed in the year 2000 at a cost of A$460 million.

Apply for membership

The ‘Urban Developer’ further stated that the works will also deliver an expanded Eastern stadium entrance featuring an enhanced, flexible concourse space with consolidated ticketing, merchandizing and food and beverage offerings.

The new town square, with skylights and windows to give the impression of an “indoor-outdoor” space, will welcome fans more freely from the Southern Cross Station footbridge to the waterfront and feature cafes, bars and restaurants.

The stadium itself will be improved with thematic color-controlled dynamic lighting, outdoor seating zones and landscaping as well as improvements to the façade and two state-of-the-art scoreboards for either end of the ground.

A refurbishment of change room facilities will “level the playing field” for professional women’s sport. There will also be additional public bicycle parking.

There will be 200 less car parks as a result of the revamp while signs, wayfinding and accessibility will be upgraded to make it easier for fans to find their way around the stadium.

Construction work, being undertaken by construction firm John Holland, will be funded by the State Government as part of its State-AFL Funding and Commitment Deed.

The stadium will remain operational throughout the project, able to host scheduled games and major events with construction work scheduled for completion during the 2023 season.

The Minister for Tourism, Sport and Major Events, Martin Pakula, said the upgrades would provide a vibrant hub for the Docklands community and will attract more visitors to Melbourne’s waterfront -“This investment delivers a modern stadium experience for fans and will ensure that it remains a world class venue able to host the big games and events that Victorians love.”

Construction of the stadium – designed by Populous, in association with Daryl Jackson – started in late 1997 and was completed in 2000 at a cost of $460 million.

Today, the venue is worth $250 million on the Australian Football League’s (AFL’s) balance sheet, which has $400 million in assets and $200 million in net assets after debt.

Alongside the stadium, plans for a significant residential development are also moving ahead at pace.

Build-to-rent developer Home is now preparing to break ground on two build-to-rent towers at the 685-691 La Trobe Street after gaining unanimous support from the Future Melbourne Committee in January.

The $400-million project, which comprises two towers of 30 and 28 stories, includes 676 apartments across 76,000sq m above a podium with 3300sq m of retail, function space and services.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue