Marketing wizard storm the MLB bastion

Karin Timpone EVP CMO for MLB

Karin Timpone, a marketing veteran who has steered brand strategy for companies such as Marriott International (American multinational company), The Walt Disney Company (American entertainment company) and Universal Studios (film studio in Hollywood), is joining Major League Baseball (MLB) (US) as... » Read more

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Josh Harris plans to ‘energize’ FedEx Field

FedEx Filed renovation announced

The Josh Harris (Principal Owner of the Commanders) era will begin for the National Football League (NFL) team Washington Commanders with $40 million in renovations and upgrades to their residence – the FedEx Field in Maryland (US). ‘Bleacher Report’ stated that the Commanders announced... » Read more

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Breeders’ Cup venues picked for 2026-2027

Belmont Park to host 2027 Breeders’ Cup WC

Keeneland Race Course and Belmont Park have been chosen to host horse racing’s Breeders’ Cup World Championships in 2026 and 2027. America Best Racing said both venues are currently undergoing extensive redevelopment projects, demonstrating their dedication to remaining at the forefront of the... » Read more

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Chain-Kraft Sports tech to amplify Patriots

Kraft Sports & Entertainment partners with Chain

Chain, the leading Web3 software solutions company and Kraft Sports + Entertainment recently announced a multiyear sponsorship agreement with the National Football League (NFL) team New England Patriots, the Major League Soccer (MLS) team New England Revolution, the Gillette Stadium in Foxborough,... » Read more

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Chock-a-block NBA arenas in 2022-2023 seasons

NBA all time attendance record

The National Basketball Association (NBA) set records for total attendance, average attendance, percentage of capacity, and sellouts in the 2022-2023 regular seasons. A record 791 sellouts shattered the previous mark of 760 set during the 2018-2019 seasons, and arenas were filled to an... » Read more

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West Ham may hunt for naming rights partners

London Stadium naming rights

The Premier League club West Ham United F.C. is initiating steps in taking a much bigger share of their digs – the London Stadium in London, England (UK) – as attitude toward the club relents from the owners – the London Legacy Development Corporation (LLDC). ‘CLARET &... » Read more

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Sheikh Jassim ‘wins’ bid to buy Man United

Sheikh Jassim bought Manchester United

Qatar’s Sheikh Jassim bin Hamad Al Thani has won the race to buy the Premier League club Manchester United F.C. (UK), according to a report on a Qatari news site. ‘The National’ stated that Sheikh Jassim had been locked in a bidding war with British billionaire Sir Jim Ratcliffe for the... » Read more

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