Nashville SC new home GEODIS Park


Nashville SC naming rights Image: Nashville SC

Nashville Soccer Club’sMajor League Soccer team – new 30,000-seat stadium will officially be known as GEODIS Park. On March 10th, the club unveiled a historic naming rights partnership with global supply chain operator GEODIS during a special banner display ceremony at the stadium. Scheduled to be completed next month, GEODIS Park will be the largest soccer-specific stadium in the United States and Canada.

Nashville SC will open the largest soccer-specific stadium in the United States and Canada on May 1st, 2022 at the Fairgrounds.

The ‘Nashville SC’ quoted Nashville SC CEO Ian Ayre as stating, “We have repeatedly said that the new stadium will become the spiritual home of Nashville Soccer Club. The commitment of logistics specialist GEODIS as the naming partner and the unveiling of ‘GEODIS Park’ is a landmark part of the history and journey of the club. I am hugely proud of the incredible work that Will Alexander, our Chief Revenue Officer, and the partnership team played in bringing this opportunity to where we are today. Having had the opportunity to meet with GEODIS members throughout the formation of this partnership, I can confidently say that their people, culture and values are very similar to those of our organization and that makes them the perfect partner for this huge next step.”

The Nashville Soccer Club is a Major League Soccer (MLS) team based in Nashville, Tennessee (US). The team began play in the league in 2020 as a continuation of the USL club of the same name and will soon play its home matches at the GEODIS Park.

GEODIS Park, formerly known as Nashville SC Stadium and Nashville Fairgrounds Stadium, is a 30,000-seat soccer-specific stadium under construction at the historic Nashville Fairgrounds in Nashville, Tennessee, US.

Earlier, the 69,143-capacity Nissan Stadium at Nashville served as the home ground of Nashville SC and the team started playing in this facility in 2020 and played their final game there in 2021.

GEODIS, a France-based industry-leading global supply chain operator with its North American headquarters based in Brentwood, Tennessee, is one of the fastest-growing logistics companies in the United States, employing more than 15,000 teammates across 19 campuses and more than 230 sites. GEODIS is also a major employer in the Middle Tennessee area with more than 2,000 teammates in the region.

Said Mike Honious, GEODIS Americas President and CEO, “At GEODIS, we are proud of our rich history in the Nashville community that dates back more than 70 years. With this historic new partnership – and the first of its kind for our company – we will be able to use GEODIS Park as a platform to strengthen our commitment to building a strong community alongside a like-minded organization who shares that same vision to make an even greater impact alongside one another. Ultimately, GEODIS Park will be the place where GEODIS, Nashville SC and our community will keep rising together.”

The ‘Nashville SC’ further stated that as a global showcase for the company, GEODIS will receive prominent branding on the stadium’s exterior, interior and rooftop, including flagship signage above the main entrance welcoming attendees to GEODIS Park. Additionally, the partnership features naming rights to one premium club and several innovative programs to support the Nashville community. For example, GEODIS will serve as the presenting partner of both a new soccer league focused on underserved neighborhoods in the surrounding community and the ‘One Nashville Under Gold flag, a photo-mosaic with a collection of images representing Nashvillians from all walks of life that will be presented at every home game.

Excel Sports Management’s Properties division sourced and negotiated the stadium naming rights deal between Nashville SC and GEODIS.

Built in the heart of Nashville’s Wedgewood-Houston neighborhood, GEODIS Park is set to become one of the premier sports and entertainment destinations in the United States. The 30,000-seat stadium will feature a 360-degree canopy, a 65-foot-wide shared concourse and a safe standing supporters’ section. Just 150 feet of distance will separate the last row in GEODIS Park and the touchline. In addition to being the official home to Nashville SC, GEODIS Park will serve as a leading multipurpose venue for concerts and community activities as well as a hub for Nashville-area businesses to utilize throughout the year.

The excitement leading up towards the opening of GEODIS Park has been evident across Middle Tennessee with approximately 20,000 season tickets sold to date and very few premium tickets remaining. All private suites, loge boxes and the stadium’s three largest clubs are sold out ahead of the 2022 season.

The GEODIS Park will officially open its doors on May 1st when the Boys in Gold host their peer team Philadelphia Union at 3 p.m. CT on ESPN and ESPN Deportes.

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