NBA, NHL teams a safe ‘bet’ for Betway


Betway signs deals with major US sports teams Image: Betway, Nets, Cavs, Bulls, GSW, LAC & NY Islanders

Globally known online betting and gaming brand Betway has announced partnerships with six of the most reputed and successful National Basketball Association (NBA) and National Hockey League (NHL) teams in the United States.

‘betway insider’ stated that the deal struck will see five NBA franchises – Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors bring Betway to the most recognizable basketball league on the planet.

Malta-based Betway Group is a global online gambling company with a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas and Betway Esports.

Betway’s deal has also extended to the rink, securing a partnership with the four-time Stanley Cup ChampionsNHL team New York Islanders. Apart from this, NHL team Los Angeles Kings will also feature the brand via in-game and other digital assets.

‘betway insider’ further stated that these announcements showcase the Betway brand’s ever-growing commitment to sponsorship of the top-flight teams in the highest profile sports.

Maintained Anthony Werkman, Betway CEO, “It’s a very exciting time for the Betway brand as we enter the USA through our licensee partner Digital Gaming Corporation (DGC). We are delighted to have secured initial deals with six prestigious US sports teams. The deals are an extension of our existing focus to promote the Betway brand in high-profile sports shown around the world.”

Added Werkman, “Our branding will be seen courtside and rinkside in some of the biggest arenas in North America, bringing our customers closer to the action. Our brand is recognized globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience.”

Betway has reached an exclusive brand licence agreement with the DGC for the use of the Betway brand in the US.

The DGC has secured market access in a number of US States where it will use the global Betway brand for its sports betting and iGaming offering.

UK-based Digital Gaming Corporation (DGC) develops online games such as online slots, thrilling jackpots and sleek table games.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News: