ocV!BE set to offer (Premier) facilities



Linkedin Twitter

Anahmeim ocv!be Entertainment Center update Sept. 2020 Image: ocV!BE

Premier Partnerships – the sponsorship sales and consultancy agency – has been designated to assist in the evaluation and go-to-market commercial strategy for ocV!BE, the mixed-use community and live entertainment district that will come up in and around Honda Center (US), home of the Anaheim Ducks of the National Hockey League (NHL) ice hockey team.

The Honda Center is an indoor arena located in Anaheim, California (US). Los Angeles-headquartered Premier Partnerships is the industry’s leading naming rights, sponsorship sales, and consulting firm, with a 15-year track record of maximizing revenue for prestigious facilities, events, sports and entertainment properties, and municipal programs.

The details of the ocV!BE project was first unlocked in the month of June this year, and the $3bn (£2.35bn/€2.53bn) development covers 115 acres in the heart of Orange County and is the vision of the Samueli family, who own the Ducks. It is hoped that the district can open in 2024 and be fully completed in time for Los Angeles’ hosting of the Olympic Games in 2028, when Honda Center will stage volleyball fixtures.

OcV!BE will surround Honda Center with a complete range of lifestyle and public amenities, as well as live entertainment venues, including a new 6,000-capacity concert facility, a 68,000-square-foot food hall, food joints, retail, two new hotels with 650 rooms in total, a 325,000-square-foot office tower, three unique public plazas, 2,800 residential apartment units that will include a 15 percent dedication to affordable housing, 30 acres of open space and parks, and a network of pedestrian bridges and walkways.

Premier Partnerships connection to the project dates back to 2019 end when Bill Pedigo, Chief Commercial Officer for ocV!BE Sports and Entertainment, hired the services of the firm to develop an evaluation of the district’s corporate partnership elements. The latest appointment is a continuation of that connection.

Prior to the public launch, ocV!BE expanded the Premier relationship to assist in the corporate partnership sales efforts as the district seeks to secure a select and elite number of long-term founding partners. Premier Partnerships will complement the Ducks, Honda Center, and Rinks existing corporate partnership sales teams in these initiatives.

Pedigo added, “Premier Partnerships has a proven track record on both the consulting and sales fronts. Their thorough evaluation and asset creation work early on and their national sales force footprint made the decision to move to the go-to-market sales phase an easy choice.”

Randy Bernstein, Premier Partnerships CEO, added, “The $3bn ocV!BE project utilizes Premier’s most powerful valuation, strategy, and sales capabilities. We are confident that this transformative district will attract the most important corporate partners in North America.”

The final project design and plans are underway for ocV!BE.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business Center including the ‘Get in touch’ business development support tool and the global ‘new projects’ database.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:



More News

Gold Cup Final at Allegiant Stadium sold out

Concacaf showcase tickets fly off the shelves

Published: June 14th, 2021

Las Vegas (US) today proved unequivocally that it is a “soccer town”, and it only took 90... » Read more

Scottish PFL has new title partner

cinch ‘clinch’ five-year deal with SPFL

Published: June 14th, 2021

The Scottish Professional Football League (SPFL) (Scotland) announced on June 10th a new five-year... » Read more

Houston supports bid to host FIFA World Cup 2026

Will Houston 2026 mural magic work on FIFA?

Published: June 14th, 2021

The Houston 2026 World Cup Bid Committee, in collaboration with Houston Airports, will begin... » Read more

2025 FISU World University Games update May 2021

German State bags FISU sporting extravaganza

Published: June 14th, 2021

The inspection visit of the International University Sports Federation (FISU) team took place in... » Read more


Receive global sports venue NEWS twice a week in your inbox