PSG Labs Doha path to Middle East sports tech

Image: Le Parc des Princes, Валерий Дед, CC BY 3.0

The Ligue 1 team Paris Saint-Germain Football Club (PSG) (France) recently announced at the Web Summit Qatar that the club is taking a bold step into the future of sports innovation with the launch of PSG Labs, a pioneering global initiative designed to accelerate cutting-edge technology in sports, fan experience and performance.

‘Qatar Tribune’ stated that as part of its commitment to driving innovation the Paris Saint-Germain (PSG) also announced that the club is expanding its global footprint with the launch of its first international PSG Lab in Doha (Qatar) reinforcing its role as a leader in sports technology and fostering new collaborations in one of the world’s fastest-growing tech ecosystems and a strategic gateway to cutting-edge research and technology in the Middle East as well as explore new advancements in sports technology.

The PSG Labs will serve as the club’s dedicated innovation engine identifying and supporting high-potential startups, entrepreneurs and tech partners to create transformative solutions that will redefine the industry.

The Paris Saint-Germain Football Club, commonly referred to as Paris Saint-Germain or simply PSG, is a professional football club based in Paris, France. They compete in the Ligue 1, the top division of French football.

The Parc des Princes is an all-seater football stadium in Paris, France. The stadium, with a seating capacity of 48,229 spectators, has been the home of the football club Paris Saint-Germain (PSG) since 1974.

The Web Summit Qatar 2025, held at the Doha Exhibition and Convention Center (DECC) from February 23^rd-26^th, is a tech conference connecting the global tech world with thousands of international entrepreneurs, investors and leaders aiming to transform Doha (capital of Qatar) into a global tech hub.

Noted Nasser Al Khelaifi, President of Paris Saint-Germain, “The Paris Saint-Germain has always been at the forefront of innovation – both on and off the pitch. The PSG Labs is a natural extension of our ambition to shape the future of sports. By collaborating with the brightest innovators from around the world we can accelerate game-changing ideas and further solidify our position as a global leader in innovation. With our first international PSG Lab in Doha our goal is to drive innovation on a global scale and set new benchmarks for the entire sports industry.”

Added Jerry Newman, Chief Digital and Innovation Officer of Paris Saint-Germain, “This is a major step in PSG’s innovation journey. By launching this innovation lab in Doha the PSG is demonstrating the impact that visionary leadership and global collaboration can have in shaping the future of sports.”

‘Qatar Tribune’ further stated that the launch of the PSG Labs in Doha marks the first step in the club’s international innovation expansion.
 
The regional lab will serve as a gateway to emerging technology in the Middle East allowing the PSG to:

• Partner with the top local and international startups;
• Explore new advancements in sports tech and digital engagement; and
• Develop solutions that can be scaled globally.

 

PSG Strength

‘psg.fr’ stated that the PSG Labs is Paris Saint-Germain’s dedicated project platform – an end-to-end innovation engine designed to identify, accelerate and develop game-changing ideas. They empower startups and scaleups to collaborate with the club leveraging the PSG’s ecosystem of world-class experts, partners and networks.
 

A New Model for Sports Innovation

The PSG Labs will work closely with the selected partners in leading technology ecosystems to accelerate the development of disruptive innovations in the following areas:

• Sports Performance and Health – Leveraging advanced analytics, artificial intelligence (AI) and medical technologies to optimize athlete performance and well-being;
• Fan Engagement – Redefining how the fans connect with the club through Web3 (a vision for a decentralized Internet where the users have more control over their data and digital identities, immersive experiences and personalized digital interactions);
• Smart Stadium and Infrastructure – Enhancing the top-flight’s stadium and training facilities with cutting-edge technologies for an optimized match experience and operational management;
• AI – Stimulate all the ways the club can engage in model development, large language model (LLM), multimodal technologies, automation, Web3-AI intersections, enterprise applications, as well as ethical and governance AI;
• Web3 and Blockchain – Helping the club modernize its blockchain, tokenization and digital asset management capabilities. Tokenization, decentralized autonomous organization (DAO), non-fungible token (NFT), AI-Blockchain intersections, enterprise applications, stablecoins, wallets, and blockchain gaming;
• Audiovisual and Media – Innovating in content creation, live broadcasts and next-generation storytelling to bring the PSG closer to its global audience;
• Cybersecurity and Technology Infrastructure – Ensuring the highest level of digital security and operational efficiency for the club’s ecosystem; and
• Sustainability and social impact – Developing responsible and high-impact initiatives in line with PSG’s commitment to environmental and social progress.

 
‘psg.fr’ further stated that through PSG Lab the Paris Saint-Germain is not only embracing innovation it is leading the way in the sports-tech industry ensuring the club remains at the forefront of digital transformation and global excellence.
 
If one is eligible for one of the PSG Labs courses one will benefit from:

• Exclusive Access – Work closely with the PSG teams, the players, the staff, and the management. One will have access to exclusive resources that will help one achieve one’s goals;
• Expert Coaching – Get inspired, trained and challenged by the PSG’s in-house specialists and the industry leaders; and
• Accelerated Growth – One will benefit from the strength of the Paris Saint-Germain brand and the scale the top-flight can bring to the project. Accelerate business development with direct market insights, testing and integration opportunities.

 

What to Expect?

The PSG Labs is an accelerator designed to scale proven companies, market-ready products, or visionary ideas from the serial entrepreneurs. Each PSG Labs cohort is an intensive three-month ‘Boot Camp’ program in which selected startups participate in:

• Quick Assessment – Validate your solution within the PSG ecosystem;
• Market Exploration and Testing – Gain actionable insights from the club’s fan base and business units; and
• Collaborative innovation – Co-create and perfect your product in an agile environment.

 

Shape the Future with PSG

The PSG Labs is your gateway to one of the world’s most innovative sports institutions and global sports franchises. Whether one is revolutionizing fan engagement, sports technology, Web3, AI, or digital commerce, the PSG provides the platform to test, launch and scale one’s vision.

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