‘Remote Cheerer’ to bring ‘cheer’ to fans



Linkedin Twitter

Yamaha and DAZN fan project cooperation Image: Yamaha & DAZN

The Japanese multinational conglomerate company Yamaha Corporation and the sports channel DAZN joined hands to launch ‘For The Fans Project’ in Japan recently, a joint project to bring the excitement of sports to more fans.

‘DAZN’ stated that this partnership project aims to support staunch sports fans that are unable to go to the stadia for various reasons, and to bring the excitement and fun of live sports to as many fans as possible in various environments.

In May 2020, Yamaha released the beta version of ‘Remote Cheerer powered by SoundUD’, an application that allows users to enjoy remote cheering while activities at many sporting events have been severely restricted as coronavirus continues to devastate several parts of the globe.

‘DAZN’ further stated that just by tapping buttons on a smartphone, users can send cheers and applause to the stadium while watching sports broadcasts from their living rooms or other remote locations. To date, the system has been used in around 500 soccer, baseball and basketball games, delivering a total of more than 100 million cheers to venues.

In February 2021, a new ‘Talk Room’ feature was launched, providing an interactive remote cheering experience where users can set up a talk room and enjoy watching the game while listening to and interacting with other fans through live commentary, chats and other audio talk.

DAZN, on the other hand, promotes diversity, equity and inclusion, and is engaged in a variety of activities to bring the excitement of sports to as many people as possible.

In order to realize the common vision of “providing a new type of sports viewing experience for fans”, the two companies have decided to implement a partnership project – ‘For The Fans Project’.

This project aims to establish a new style of watching games through remote cheering and spread this style to provide more sports fans with new opportunities to experience cheering.

Both the entities will continue to work with the sports community to revitalize and establish a culture of remote support, and contribute to the further development of the sports world.

Martyn Jones, Executive Vice-President, DAZN Japan, enthused, “We are very pleased to be able to collaborate with Yamaha Corporation’s great technology ‘Remote Cheerer’ to further provide fans with more excitement of live sports. The spread of the new coronavirus is still affecting many people and the sporting world is with no exceptions. We believe that fans’ passion and excitement make the sport as exciting as it is. ‘Remote Cheerer’ can bring the fans and the athletes closer without being at the stadium. We also believe this is a great development which will make sports first-hand excitement more available to a wider range of people, not just those affected by the coronavirus outbreak, but those who may have other reasons not to be able to go to the stadium easily. DAZN values Diversity, Equity and Inclusion, and we hope that this project will bring the joy and excitement of sport closer to as many people as possible.”

Shinobu Kawase, Managing Executive Officer, Yamaha Corporation, noted, “Yamaha continues to take on the challenge of solving various social issues to enrich people’s lives with the technology and sensibilities it has cultivated from its roots in sound and music, and ‘Remote Cheerer’ is one such initiative. We are very pleased that DAZN Japan Investment GK shares our concept of universal design for the world of sports viewing, and that we can work together to promote a new style of viewing and remote cheering. It’s great to be able to work with DAZN, which has created a world where people can watch a variety of sports anytime, anywhere, and we hope that this project will encourage more people to use ‘Remote Cheerer’ to watch sports broadcasts. Through this project, we hope to deliver the power and excitement of sports to as many people as possible and contribute to the further development of the sports industry.”

Yuki Seto, Remote Cheerer General Producer, Yamaha Corporation, observed, “There are many people in the world who cannot go to stadiums despite wanting to, such as children who are hospitalized due to injuries or illnesses, people who are busy with childcare or work, people with physical disabilities and people supporting from overseas or distant places. We want to provide a place where such people can send their cheers directly to the players and cheer together from home. That’s how we started ‘Remote Cheerer’ back when the term ‘remote cheering’ was not yet widespread. I believe that the world can be improved by “the latest technology and the passion of fans” – I have been working on various services and technologies, including VOCALOID, and Remote Cheerer are no different. Through this project, we hope that many people who love sports will find new ways to enjoy the game and give us suggestions for improvements and enhancements, so that we can work with fans to create a new normal for watching sports.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:



More News

Sebastian Tobie on Coliseum Online EUROPE

eps international GmbH a name venues swear by

Published: May 10th, 2021

When it comes to executing live events, eps international GmbH, Germany is a name by which venue... » Read more

Texas Tech Athletics partners with Dynamic Pricing Partners

Texas Tech varsity’s ‘Dynamic’ move

Published: May 10th, 2021

Dynamic Pricing Partners (DPP), the best-in-class pricing, analytics and ticket distribution... » Read more

Twickenham to host Champions Cup and Challenge Cup finals

Rugby showpieces fall in Twickenham kitty

Published: May 10th, 2021

The Champions and Challenge Cup finals (rugby league) will take place at Twickenham Stadium in the... » Read more

IOC 2026 Milan Cortina Winter Olympics update April 2021

Milano Cortina 2026 focus on Olympic venues

Published: May 10th, 2021

The second International Olympic Committee (IOC) Coordination Commission meeting with Milano... » Read more


Receive global sports venue NEWS twice a week in your inbox