Rogers Arena overhaul pivot fan experience


Rogers Arena USD150m upgrade revealed Image: Rogers Arena, Kallerna, CC BY-SA 4.0

The National Hockey League (NHL) team Vancouver Canucks have embarked on a significant overhaul of their digs – the Rogers Arena in Vancouver, Canada – earmarking a $150 million investment towards enhancing the fan experience.

‘bnn’ stated that at the heart of this ambitious project is the introduction of custom-designed black seats, complete with cup holders, across both the upper and lower bowls. This initiative marks the third phase of the arena’s comprehensive improvement plan, with the work scheduled to commence post-hockey season.

The Vancouver Canucks are a professional ice hockey team based in Vancouver, Canada. The Canucks compete in the National Hockey League (NHL) as a member of the Pacific Division of the Western Conference, and play their home games at the Rogers Arena.

The 19,700-capacity Rogers Arena is a multipurpose arena located at 800 Griffiths Way in the downtown area of Vancouver, British Columbia, Canada. It serves as the home field of the Vancouver Canucks.

Enhancing Fan Experience

‘bnn’ further stated that according to Michael Doyle, Business Operations President for Canucks Sports & Entertainment, the decision to replace all seats within the Rogers Arena stems from a commitment made last August by the ownership – “The project… is something our members and fans have been requesting for some time, and we understand its importance.”

The Canucks Sports & Entertainment, previously known as the Orca Bay Sports & Entertainment, is a Canadian sports and entertainment company based in Vancouver, British Columbia (Canada) that owns and operates the Vancouver Canucks of the National Hockey League (NHL), the Vancouver Warriors of the National Lacrosse League and their home ground, the Rogers Arena.

Doyle emphasized on the goal of making the arena feel like a new venue. Alongside the seating upgrade, fans can look forward to a new digital screen at the concourse level designed to improve navigation and access to amenities. Moreover, enhancements to the Toyota Plaza are set to create a more fan-centric environment, catering to the social aspects of game-watching experiences, particularly on Level 400.

Continued Investment in Rogers Arena

The third phase of improvements is built upon the foundation laid by the second phase, initiated in the Summer of 2023. Notable enhancements from this phase include the installation of a state-of-the-art videoboard, digital screens within the bowl, improvements aimed at enriching the player experience, the introduction of the Well Health Presidents Club, and new boards and glass at the ice level. These upgrades reflect the Canucks’ ongoing commitment to providing a top-tier entertainment experience for more than two million annual visitors to the Rogers Arena, which opened its doors in September 1995.

Looking Ahead

As the Canucks gear up for the next stages of Rogers Arena’s transformation, the focus remains squarely on elevating the fan experience. The introduction of black seats with cup holders is just one aspect of a broader strategy aimed at revitalizing the venue. With a keen eye on both the present and future needs of the fans, the organization is poised to ensure that the Rogers Arena remains a premier destination for sports and entertainment in Vancouver for years to come.

This latest phase of upgrades signals a new era for the Rogers Arena, promising to blend comfort with cutting-edge technology. As fans eagerly anticipate the return to a newly refurbished venue, the Vancouver Canucks continue to demonstrate their dedication to innovation and fan satisfaction. This $150 million investment not only reflects the organization’s commitment to its supporters but also sets a new standard for arena experiences across the league.

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