Routine Field to feature Leinenkugel beer garden

Article posted by Coliseum, July 2^nd, 2019

Image: Milwaukee Milkmen

When the Milwaukee Milkmen open their inaugural American Association of Professional Baseball league home season at Routine Field in Franklin, Wisconsin on June 24, one of the star off-field attractions will be Leinenkugel’s Hop Yard, according to a media release by the American baseball team.

ROC Ventures, developer of Routine Field and owner of the Milwaukee Milkmen, made the partnership and naming rights announcement for the venue earlier in June. Located at field level on the third base line, Leinenkugel’s Hop Yard is a unique enclosed beer garden and concession area perfect for group outings.

“Leinenkugel is the ideal partner for this kind of exclusive amenity,” said Mike Zimmerman, CEO of ROC Ventures. “They’re an outstanding Wisconsin brand that mixes well with the variety of home-grown and global names also featured at Routine Field.”

Leinenkugel’s Hop Yard will be an all-you-can-eat-and-drink venue that offers, with the exception of a few premium items, unlimited food and beverages for the price of a $35 ticket (a $30 non-alcohol option is also available). Leinenkugel products are headlined, but the Hop Yard will also feature premium brands like Lakefront Brewery, City Lights, Sprecher, Terrapin, Raised Grain, White Claw, Miller High Life, and Coors Light.

Other Leinenkugel’s Hop Yard ticket packages include 9 Pack ($315), Half ($595), and Full ($1190). Prices with soda are: 9 Pack ($270), Half ($510), and Full ($1020).

Augmenting Leinenkugel’s Hop Yard is Club Level, offering unlimited food and drink as well in an enclosed and roof-shaded space atop the grandstand with an unmatched view of the action. Offering a to-order menu of higher end fare complete with wait staff are Luxe Golf Bays above the first and third base line seats, each with a six-person capacity. Routine Field will also offer soda/beer and handcrafted Milwaukee Sausage Co. combo packages for both Bleachers and Terrace.

“We want to offer an affordable night or afternoon of entertainment for everyone from a family enjoying a game together to a corporate group bonding over food, beverages, and baseball,” said Zimmerman. “There really is something for everyone, and the array of brands available at Routine Field is going to be truly amazing.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 500+ member-exclusive videos with valuable tips for your venue