Saudi Arabia unveils new Entmt. & Sports ‘capital’

Article posted by Coliseum, July 25^th, 2019

Image: Qiddiya

Saudi Arabia’s Qiddiya Investment Company has unveiled the much-anticipated masterplan for Qiddiya, the “Giga-Project” being constructed on the doorstep of Riyadh that will deliver on many of the goals of the Vision 2030, the London-based Arabic newspaper Asharq Al-Awsat reported.

Qiddiya is set to become the kingdom’s “Capital of Entertainment, Sports and the Arts”, with facilities and experiences that will bring together new opportunities and exposure at a scale and format never before seen, Al-Awsat stated.

By bringing together the elements for an active, healthy and ambitious lifestyle, Qiddiya will generate enormous economic opportunities, and thousands of new jobs that will prompt the development of new sectors, contributing to a diversified and prosperous economy, it added.

“The people of Saudi Arabia share the universal desire for enriching experiences, and our plan allows Qiddiya to unlock access to these experiences in a new and culturally relevant way, encouraging personal and professional pursuits that foster enrichment,” the report quoted Michael Reininger, Chief Executive Officer of Qiddiya Investment Company, as saying.

The masterplan, planned in association with Denmark-based Bjarke Ingles Group, was created with careful consideration to the natural patterns that have been etched on the site throughout history, giving rise to a green-belt network carrying visitors throughout the property on roads, bike paths and walkways built within an enhanced landscape environment.

Located just 45 km from Riyadh, the 334 square kilometer site envisions development covering only 30 percent of the land leaving the majority of the majestic site dedicated for natural conservation.

“This project sets a new global standard for the seamless integration of visitor-focused experiences and an innovative mix of program pieces, delivering an unparalleled entertainment destination,” said Bob Ward, Chairman of the Qiddiya Advisory Board.

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