Stadion Gdańsk ‘dial’ into Polsat Plus



Linkedin Twitter

Poland Stadium Gdansk rebranded Image: UEFA

Stadion Gdańsk in Poland has agreed to a naming-rights deal with the Polish telecommunications company Polsat.

The above deal makes Stadion Gdańsk the only Polish stadium to have a naming rights partner for every season of its existence.

‘Sporting Free’ stated that the six-year deal struck will be worth nearly PLN17m (£3.3m/€3.8m/$4.6m) and officially rebrands the stadium as the Polsat Plus Arena Gdańsk. The deal was inked just before the 41,600-seat stadium was preparing to host the UEFA Europa League Final between the Premier League team Manchester United F.C. (UK) and LaLiga team Villarreal CF (Spain) on May 26th, 2021.

Villarreal beat Manchester United on penalties to win the UEFA Europa League Final and walked away with the trophy.

The 43,615-capacity Polsat Plus Arena Gdańsk is a football stadium in Gdańsk, Poland. It is used mostly for football matches and is the home stadium of Lechia Gdańsk currently playing in the Ekstraklasa (the top Polish professional league for men’s association football teams).

Polsat Group is Poland’s largest media and telecommunications group and the leader on the Polish entertainment and telecommunications markets. In fact, Polsat is the biggest broadcasting and telecommunications conglomerate in Central and Eastern Europe.

The 2021 UEFA Europa League Final was the final match of the 2020-2021 UEFA Europa League, the 50th season of Europe’s secondary club football tournament organized by the Union of European Football Associations (UEFA), and the 12th season since it was renamed from the UEFA Cup to the UEFA Europa League.

Polsat and its Internet services arm, Plus, will be given the opportunity to organize their own shows at the stadium as part of the agreement reached. Polsat will organize at least two events a year.

‘Sporting Free’ further stated that the stadium had been without a naming rights sponsor since November 2020 after energy group Energa ended its five-year backing of the venue.

There was a lot of bad blood between the operator of the then Stadion Energa Gdańsk, the City of Gdańsk (Poland) and Energa over the latter’s decision to end its naming rights sponsorship of the Polish football stadium.

Energa is one of Poland’s biggest energy companies and one of the country’s three largest suppliers of electricity.

The rebranding of the stadium will benefit both Polsat and Plus as both the local brands will gain popularity and potential customers. The Gdansk stadium has been renamed the Polsat Plus Arena Gdańsk.

Aleksandra Dulkiewicz, Mayor of Gdańsk, said, “Our amber arena has become a contemporary showpiece of Gdańsk. Next to the Neptune fountain and shipyard cranes, it is the stadium that we see most often in photos. Its unique architecture and close proximity to both the beach and the heart of the City increase the attractiveness of our stadium. But the stadium is also about life, emotions and events, so I am glad that our new partner will also organize its own shows at Polsat Plus Arena Gdańsk.”

Mirosław Błaszczyk, President, Management Board, Cyfrowy Polsat and Polkomtel, which operates the Plus network, added, “We are a Polish company and the presence of our two main brands, Polsat and Plus, in the name of the beautiful, amber Stadion Gdańsk, recognizable throughout Poland, is a great way to promote them. Our offer is the best entertainment and the possibility of accessing it at any time, place and on any device – we provide services and products for everyone and everywhere.”

Added Błaszczyk, “ Stadion Gdańsk fits perfectly into our strategy of providing millions of viewers and customers with the best content, services and products – combining the opportunity to experience sports, music or great events live at the stadium, as well as on the Internet or television.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:



More News

Washington NFL team might move to Virginia

Virginia beckon Washington Football Team

Published: January 27th, 2022

Leading members of Virginia’s (US) House and Senate recently filed a legislation sought by the... » Read more

Royal Ascot announces reduced density

Royal Ascot customer-focused changes

Published: January 27th, 2022

The Ascot Racecourse (UK) moved to reduce density at the Royal Meeting to improve customer... » Read more

MLB rejects Tampa Bay Rays plan to play in Montreal

MLB nix Tampa Bay Rays season split plan

Published: January 27th, 2022

The American professional baseball team Tampa Bay Rays’ proposed plan to split the season between... » Read more

How NASCAR is building a disposable track at LA Coliseum

NASCAR track in LA Coliseum disruptive

Published: January 27th, 2022

How hard is it to build a temporary National Association for Stock Car Auto Racing (NASCAR) track... » Read more


Receive global sports venue NEWS twice a week in your inbox