‘Sustainability should not just be a buzzword’


Adam Horodecki at Coliseum Europe 2023 Image: Coliseum GSVA

Adam Horodecki does not believe in doing things run-of-the-mill way. A person who believes in calling a spade a spade, he has a very unconventional way of approaching a subject and combined with his jocular nature his presentations are riveting.

Horodecki is the Esports and Sales Manager at Forum by Nowy Styl, Poland, and he looks at the topic of sustainability from a different prism and perspective as he puts in, “I will talk about Green Legacy which is all about protecting the environment.”

Adam Horodecki has been working in NowyStyl for nearly a decade. He is responsible for the company’s esports projects and achieving sales targets. His has extensive knowledge on sustainable development goals (SDGs).

The Sustainable Development Goals (SDGs) aim to transform the world. They are a call to action to end poverty and inequality, protect the planet and ensure that all people enjoy health, justice and prosperity. It is critical that no one is left behind.

In a candid conversation, almost no-holds-barred kind with ‘Coliseum’, Adam Horodecki, Esports and Sales Manager, Forum by Nowy Styl, Poland, asserts that the topic of sustainability should not just be a buzzword for companies but it should form a part of their business strategy as we have just one planet and the climate bomb is ticking away.

Forum by Nowy Styl

Poland-based Forum is one of the brands under Nowy Styl – a European leader in the sector of office furniture. It has been providing seats and telescopic grandstands for large stadiums and sports halls, concert halls, cinemas, theaters, and auditoriums for more than a dozen years now.

Nowy Styl is a European leader in comprehensive furniture solutions for office and public spaces and came into existence in the year 1992. Thanks to its unique business model, the company offers an excellent interior furnishing service based on an in-depth analysis of customers’ needs, efficiency, work organization, ergonomics, and acoustics. The company’s experience, as well as technological and production facilities, ensure that every offer is ‘tailor-made’.

Adam Horodecki explains that Forum by Nowy Styl has put sustainability at the heart of their business and believes that ‘Green’ matters the most in a world reeling under extreme weather conditions.

He added, “We are a fully independent company and boast our own wood and tools’ factories. We can manufacture all kinds of seating products on our own.”

Horodecki’s expertise lies in supplying stadium seats and he averred that “When the pandemic broke out in 2019, like every other business, our business too suffered bruises. But we are a company who do not take a laid-back approach but we observe the trend and try to read our clients’ minds to understand what they actually want.”

He informed that presently Forum by Nowy Styl is working with the Bundesliga club Eintracht Frankfurt of Germany – “Our association with Eintracht Frankfurt goes back to over several years and this is one entity who understands the importance of sustainability in the real sense of the term and they know how to leverage our expertise in case of stadium seats and places huge importance to the sustainability factor.”

Ecodesign at Nowy Styl

Ecodesign is all about a wholistic approach to product, where environmental aspects are considered at every step of the product life cycle. Sometimes just one component can make final processing impossible, generating waste, which is why it is so important to consider ecodesign guidelines from the concept up to product disposal – “Ecodesign is totally different from the Circular Economy. And the challenge is that when you create products usually design and development goes first and selection of resourcing materials goes later. And herein lies the importance of Ecodesign.”


Mincing no words, Adam Horodecki summed up by asserting, “Companies should not just talk about sustainability because it is the buzzword right now. They should have their goals spelled out when it comes to sustainability objectives and put it into practice. Forum by Nowy Styl is crystal clear on its sustainability objectives and we are trying to fulfill our climate goals in toto.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

« Previous News:
» Next News:

Advertisement Coliseum GSVA News Banner - MatSing
Advertisement Coliseum Summit news banner - NEXO