Detroit RW, Pistons to introduce mobile ticketing
American ice hockey team Detroit Red Wings and basketball team Detroit Pistons are making paper tickets obsolete and launching mobile ticket technology, that will be used as the primary method of entry for home games at Little Caesars Arena from the upcoming 2018-19 season. A new step in a modern venue business.
The teams announced that they will be using Ticketmaster’s user-friendly mobile ticketing technology. All PDF tickets, either printed or copied on a mobile phone, will no longer be accepted as a method of entry for Red Wings or Pistons games at Little Caesars Arena.
In a joint release, the teams said: “Mobile ticketing allows fans to use their mobile device as a game ticket, providing access to Little Caesars Arena through a barcode that can be scanned from a device’s screen. The Ticketmaster technology, adopted in arenas throughout the country, also reduces the chance of fraudulent tickets, allows for convenient online transfer and re-sale of tickets, and provides a user-friendly platform for the online management of tickets.”
Chris Granger, group president, sports & entertainment, Ilitch Holdings, Inc., and Charlie Metzger, executive vice president, chief revenue and marketing officer for the Detroit Pistons, released a joint statement noting the benefits of mobile ticketing.
“Both our organizations have been testing mobile technologies throughout the last year and have received positive feedback from both sports fans and concert goers. Guests are provided a streamlined and convenient experience, along with greater security when tickets are sold or transferred. Ticketmaster has built a user-friendly platform that is being utilized by fans in arenas and stadiums throughout the country. We’re excited to fully transition to the mobile ticketing process and continue to provide our guests a world-class sports and entertainment experience.”
The District Detroit App is the most efficient way for Red Wings fans to store and access their mobile tickets. Detroit Pistons fans are encouraged to store and access their mobile tickets by utilizing the Detroit Pistons app. Both apps are available at the App Store (iPhone) or Google Play (Android).
Continue to follow Coliseum for latest updates on stadium business news. Coliseum is dedicated towards building the best global community of sports venue executives and professionals. The Coliseum platform consists of 5 stadium and arena conferences each year (Europe, US, Latin America, Asia and Middle East), an online center of knowledge, daily updates about sports venue development around the world and strategic guidance for our partners.
« Previous News:
» Next News: