Tag: naming rights

Allianz dream run on in naming rights deals

Article posted by Coliseum, February 2^nd, 2021

The German financial services company Allianz has agreed to a nine-year extension to its stadium naming rights deal with French Ligue 1 football club OGC Nice. The deal was struck in 2012 for initial nine-year duration, the contract has now been extended until 2030 with the new terms to take effect... » Read more

Community first in Austin FC-Q2 deal

Article posted by Coliseum, January 28^th, 2021

Austin FC, the first professional sports team in one of the country’s fastest-growing large cities, has kept the club’s major sponsorship deals close to home, including a long-term stadium naming rights agreement with financial solutions provider Q2 Holdings for the soon-to-open Q2... » Read more

‘The Red Army’ Cork venue revert to old name

Article posted by Coliseum, December 17^th, 2020

Munster Rugby (Ireland) and the Irish media organization Independent News & Media have mutually agreed to bring their naming rights sponsorship agreement to an end. The Independent News & Media owns the Irish Independent newspaper, which took on naming rights to the stadium as part of its... » Read more

Energa, Poland stadium operator blow a (fuse)

Article posted by Coliseum, November 16^th, 2020

There is a lot of bad blood between the operator of Stadion Energa Gdańsk, the City of Gdańsk (Poland) and Energa over the latter’s decision to end its naming rights sponsorship of the Polish football stadium. Stadion Energa Gdańsk is a football stadium in Gdańsk, Poland. It is used mostly... » Read more

Dunedin venue retain Forsyth Barr name

Article posted by Coliseum, November 5^th, 2020

New Zealand investment firm Forsyth Barr has renewed an agreement for naming rights to the home stadium of Super Rugby team the Highlanders. The Forsyth Barr Stadium in Dunedin (New Zealand) serves as the residence of the Highlanders. The Dunedin venue has been known as Forsyth Barr Stadium since... » Read more

Cape Town Stadium soon DHL Stadium

Article posted by Coliseum, November 4^th, 2020

Cape Town Stadium in South Africa will soon be called DHL Stadium after the German courier, parcel and express mail service acquired the naming rights of the facility. The stadium will be known as DHL Stadium from January 2021. The naming rights deal has been entered into for four years. The Cape... » Read more

‘The Reds’-AXA go from strength to strength

Article posted by Coliseum, November 3^rd, 2020

The English professional football club Liverpool FC and the French multinational insurance firm AXA have expanded their partnership to include the naming rights of ‘The Reds’ new training center in Kirkby (UK), designed by architects KSS. Andy Simons, Founding Director, KSS, UK, is a Member of... » Read more