loanDepot Park set to leave lasting legacy


Miami Marlins naming right deal Image: loanDepot (Facebook)

The Major League Baseball team Miami Marlins and the California (US)-based holding company loanDepot announced loanDepot as the exclusive naming rights partner for loanDepot Park, the home of the Miami Marlins and world-class special events.

‘Miami Marlins’ stated that the multiyear deal, the first of its kind for the venue, unites two rising and celebrated organizations that share a common vision for providing exceptional, impactful experiences for customers and fans. loanDepot, the Official Mortgage Provider of Major League Baseball and Presenting Sponsor of the MLB American and National League Championship Series, also will be the Official Mortgage Provider of the Miami Marlins.

The loanDepot Park branding transformation will take place over the coming months, with new signage integrated inside the ballpark throughout late Spring and early summer. External ballpark signage is anticipated to be in place in time for the July All-Star Break (basketball exhibition game).

LoanDepot, sometimes stylized as loanDepot, is a Lake Forest, California-based holding company which sells mortgage and non-mortgage lending products. In 2015, the company claimed to be the second largest non-bank provider of direct-to-consumer loans in the United States.

The Miami Marlins are an American professional baseball team based in Miami (US). The Marlins compete in Major League Baseball (MLB) as a member club of the National League East division. The franchise began play as an expansion team in the 1993 season as the Florida Marlins.

The 36,742-capacity loanDepot Park is a baseball park located in Miami, Florida (US). It is the current home of the Miami Marlins, the City’s Major League Baseball (MLB) franchise.

‘Miami Marlins’ further stated that the Marlins and loanDepot, while in very different sectors, share leadership values that make this pairing a perfect match. Both organizations are young, vibrant and innovative, and are strongly goaled to exceed customer expectations.

For loanDepot CEO Anthony Hsieh, creating a transformational mortgage experience through technological innovations has been his sole focus and forte. In less than 11 years, he has expanded his start-up from 50 employees to become the nation’s second-largest nonbank retail lender with nearly 11,000 team members nationwide, serving more than 30,000 customers a month, and funding more than $300 billion since inception. Most recently, loanDepot became publicly traded on the New York Stock Exchange under the ticker symbol LDI.

Enthused Marlins CEO Derek Jeter, “A partnership like this, with a nationally recognized brand excelling through innovation alongside a strong philanthropic commitment, is foundational to our ability to build sustainable success. A great amount of effort from many talented members of our organization – including, among others, Head of Partnership Development and Strategy David Oxfeld, Chief Revenue Officer Adam Jones and Vice-President and Legal Counsel Ashwin Krishnan – helped to create this milestone agreement for the Marlins. With loanDepot as a part of our family, we have an ideal partner who shares our principles and values as well as our championship drive.”

Observed loanDepot CEO and Founder Anthony Hsieh, “This is a momentous day as we join the Miami Marlins in bringing our ‘Home Means Everything’ message to the South Florida community. As the Official Mortgage Provider of MLB and the Marlins, we are committed to delivering the dream of homeownership to Americans nationwide – and as the naming sponsor of loanDepot Park, we are equally committed to bringing a world-class experience to Marlins fans. We have great confidence that this outstanding collaboration will enable our organizations to join forces in driving exciting innovations in entertainment and live sports events, and that it will result in lifelong memories for individuals and families for years to come.”

As one of the most versatile venues in sports today, loanDepot Park also will stage a diverse array of public and private events. In addition to being the ideal setting for Major League Baseball, loanDepot Park is well-equipped to host such jewel sports events as the MLB All-Star Game (sports league championship), World Baseball Classic (international baseball tournament), Super Bowl Opening Night, college football and Monster Jam (live motorsport event tour). The venue’s unique architecture and ambience also make it an ideal backdrop for world-class entertainment, business and community events.

Both loanDepot and the Marlins prioritize the importance of community involvement and are deeply connected to the communities in which they live and work. As part of their new alliance, loanDepot will donate $50 for every Marlins run scored during the regular season to expand youth baseball and softball opportunities through the Miami Marlins Foundation programing at the Boys & Girls Clubs of Miami-Dade. This is apart from loanDepot’s season-long ‘Home Means Everything’ RBI campaign, for which the company will be donating $25 for every regular season RBI to Boys & Girls Clubs of America. loanDepot is kicking off the ‘Home Means Everything’ RBI campaign with a special Opening Day activation that will bring $250 for every RBI for BGCA.

Additionally, in recognition of their dedication and service, and to provide continued assistance to active duty military personnel and veterans, loanDepot will serve as the presenting sponsor of Salute & Serve Days. Every Monday at loanDepot Park, active and retired military personnel, veterans, fire rescue personnel, members of the Police Department and healthcare professionals will receive two complimentary tickets to the game.

Hsieh concluded by stating, “Our goal, together with the Marlins, is to create lasting and valued memories for the South Florida community. We hope loanDepot Park will become an integral part of many future celebrations.”

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