Tag: partnership

NFL-Fanatics collaboration teeth to fans’ shopping experience

Article posted by Coliseum, May 7^th, 2026

The American online sports retailer Fanatics and the National Football League (NFL) recently announced an exclusive multiyear partnership under which the global sports platform Fanatics will serve as the NFL’s new, official onsite retail partner at the league’s roster of marquee global... » Read more

NFL-Amex incredible fan experiences

Article posted by Coliseum, April 17^th, 2026

The American Express and the National Football League (NFL) recently announced a multiyear global partnership naming American Express the NFL’s Official Payments Partner beginning with the 2026 NFL season. ‘AMERICAN EXPRESS’ stated that the partnership will bring American Express’... » Read more

Disguise-ASB GlassFloor ‘floor’ experiences

Article posted by Coliseum, February 9^th, 2026

The global technology company Disguise and the sports flooring system ASB GlassFloor recently announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. ‘DISGUISE’ stated that this will enable the coaches to visualize ball tracking data... » Read more

Real Madrid-Cisco converged connectivity

Article posted by Coliseum, July 15^th, 2025

The LaLiga team Real Madrid CF (Spain) and the technology company Cisco have extended their multiyear global partnership and reaffirmed the world’s leading networking and security company as one of the club’s official technology partners. ‘realmadrid.com’ stated that this agreement will... » Read more

Wild-Xcel Energy ‘energize’ partnership

Article posted by Coliseum, May 6^th, 2025

The National Hockey League (NHL) team Minnesota Wild recently announced a new multiyear partnership with the utilities company Xcel Energy. As part of the new agreement Xcel Energy will continue to be a major community and business partner of the Minnesota Wild. ‘MINNESOTA WILD’ stated that the... » Read more

Legends to boost Villa growth on-and-off pitch

Article posted by Coliseum, April 22^nd, 2025

The Premier League team Aston Villa F.C. recently announced a multiyear partnership with Legends, a global premium experiences company, to support the strategic growth of the club as it modernizes and transforms their home pitch – the Villa Park in Aston, Birmingham (UK) – into a world-class... » Read more

Aston Villa-Levy to serve up haute cuisine

Article posted by Coliseum, March 28^th, 2025

The Premier League team Aston Villa F.C. (UK) has announced a 10-year extension of its longstanding partnership with Levy UK + Ireland (Levy), the sports and entertainment arm of food services business Compass Group UK & Ireland. ‘Levy’ stated that the above extension builds on... » Read more