Tag: partnership

Porto-Legends team up to boost fan experience

Article posted by Coliseum, December 15^th, 2023

The Portuguese professional sports club FC Porto (Portugal) and the global premium experience company Legends recently announced a 15-year strategic partnership focused on transforming the fan experience. ‘LEGENDS’ stated that Legends will support global partnerships, the food and beverage... » Read more

AFL-TGI Sport fan engagement partnership

Article posted by Coliseum, November 17^th, 2023

The Australian Football (AFL) has today entered a 10-year strategic partnership with the global sports and entertainment leader TGI Sport. ‘AFL’ stated that the AFL and TGI will deliver fans a brand-new at-match experience via new and innovative light-emitting diode (LED) signage, digital... » Read more

ASM-run Adventist Health Arena ‘robust’ shows

Article posted by Coliseum, November 8^th, 2023

The nonprofit health system Adventist Health and the leading venue management company ASM Global announced plans for a new partnership that will rename the City of Stockton’s (California, US) 10,000-seat facility to the Adventist Health Arena. This agreement signals the dawn of a new level of... » Read more

UFC bountiful bouts in Abu Dhabi till 2028

Article posted by Coliseum, October 31^st, 2023

The Ultimate Fighting Championship (UFC) and the Department of Culture and Tourism – Abu Dhabi – have extended their partnership until 2028, which will see the world’s premier mixed martial arts organization bringing championship and other bouts to the Emirate every year. ‘ARAB... » Read more

Real Madrid-Visit Dubai pact core Madridistas

Article posted by Coliseum, October 24^th, 2023

The LaLiga club Real Madrid CF (Spain) and Visit Dubai (the official Tourism Board for Dubai, UAE) have inked a global partnership agreement that aims to generate new growth opportunities for both institutions and makes this City in the United Arab Emirates the first official destination for the... » Read more

Arena Group-Everclime ‘impact’ful partnership

Article posted by Coliseum, October 17^th, 2023

The events services company Arena Group and the sustainability platform Everclime announced recently an exciting, long-term strategic partnership bringing together world-class event management experience with Everclime’s revolutionary impact platform. ‘Arena Group’ stated that the partnership... » Read more

Blues key corporate partnership deals

Article posted by Coliseum, October 11^th, 2023

The National Hockey League (NHL) team St. Louis Blues welcomed another local company to its corporate partnership lineup recently with the addition of Post Holdings on a multiyear deal for naming- rights to the garage entrance to their home ground – the Enterprise Center in St. Louis,... » Read more