Truist Park distinctive experience for guests

Article posted by Coliseum, April 3^rd, 2024

Image: Turner Field, Jon Rogers, CC BY 2.0

Recently, the Major League Baseball (MLB) team Atlanta Braves (US) unveiled the Lexus Premium Boxes, a new seating offering that will be available for the 2024 season.

‘mlb.com’ stated that the Lexus Premium Box is a first-class season lease and hospitality concept that will offer unparalleled amenities for groups of eight to 14 guests. The new spaces are part of the previously announced multiphase Truist Park (home ground of the Atlanta Braves in Atlanta, Georgia, US) renovations by the Braves and represent a multimillion-dollar investment.

The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area (US). The Braves compete in Major League Baseball (MLB) as a member club of the National League East Division.

The 41,084-capacity Truist Park is a baseball stadium in the Atlanta Metropolitan area, approximately 10 miles Northwest of downtown Atlanta in the unincorporated community of Cumberland, in Cobb County, Georgia (US). Opened in 2017, it is the ballpark of the Major League Baseball’s Atlanta Braves.

‘mlb.com’ further stated that the naming rights to the new Lexus Premium Boxes as well as the Lexus Level, previously known as the Terrace (200) Level, are part of a new partnership, in which Lexus has been named the Official Luxury Vehicle of the Atlanta Braves.

Nagoya (Japan)-based Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan’s largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value.

Averred Jim Allen, Senior Vice-President of Corporate and Premium Partnerships, Atlanta Braves, “We have seen incredible demand for season leases and daily rentals of well-appointed, comfortable spaces for the groups to enjoy games and events at the Truist Park. All premium spaces inside the ballpark sold out during the 2023 Braves season. The new Lexus Premium Boxes will help meet this demand while providing a one-of-a-kind experience for the partners and the groups.”

Stated Sam Wintermyer, General Manager, Lexus Southern Area, “Lexus is thrilled to be the Official Luxury Vehicle of the Atlanta Braves. The Braves have been a pillar in the community for decades, and we continually strive to align our brand with partners that share our values of creating memorable experiences.”

The Braves will open 19 Lexus Premium Boxes, located in sections 214, 216, 217, 235, 237, 239, 240, 241, and 242. Each Lexus Premium Box will feature complimentary premium parking, a private entrance, luxuriously flexible seating options including contemporary cushioned seats and high-top seating with movable bar stools, and unlimited access to the Xfinity Club. The guests will have the opportunity to select exclusive menu and beverage packages to be delivered to their Lexus Premium Box throughout the game, adding to the one-of-a-kind experience.

The season leases for the Lexus Premium Boxes are sold out. There is limited availability for the daily rentals.

The Lexus Premium Boxes were developed in partnership with ROSSETTI, with the Impact Development Management as an Advisor on the project.

Detroit (US)-based ROSSETTI is a collective of studios with expertise in planning, architecture, interiors and analytics. ROSSETTI is known globally for its expertise in the design of sports and entertainment venues. However, their location in Detroit allows them to have a strong impact on the local culture and economic vitality.

Atlanta (US)-based the Impact Development Management is a commercial real estate development management firm helping the clients execute economical and functional projects. Its role is to add value or make an IMPACT one project at a time. The firm works alongside its partners to spark ideas, challenge the team, get results, and bring positive change to the communities through their work. The expertise of its teams in Atlanta and Jacksonville, Florida, is sought after across the United States for delivering a high level of service, no matter the size, scope, or location of a project.

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