Atlanta Braves’ residence renamed Truist Park

Article posted by Coliseum, January 21^st, 2020

Image: Atlanta Braves

The home ballpark of the American professional baseball team Atlanta Braves – Sun Trust Park – has got a new moniker – Truist Park.

In December last year, a merger between ballpark naming-rights partner SunTrust and BB&T was finalized, with the merged bank named Truist. SunTrust Park in United States is now being renamed Truist Park thus representing the continuation of the naming-rights partnership with the Braves that was first announced in 2014.

“As Truist, we stand for better, and that starts with how we approach our partnerships,” commented Dontá Wilson, Chief Digital and Client Experience officer for Truist.

Apply for membership

“In working closely with the Braves, we look forward to creating meaningful change in the communities we serve – from cultivating connections in the Atlanta community to creating an engaging fan experience at Truist Park,” Wilson further stated.

Truist Park’s branding will change to include the Truist logo and signature color of Truist Purple. Major branding will be in place in time for Opening Day of the 2020 season in March, and the Opening Day of the 2021 season will witness the full remodeling of the ballpark.

“SunTrust has been a valued partner, and we look forward to beginning this next chapter with them as Truist,” said Derek Schiller, President and CEO of the Atlanta Braves.

“We’re confident that players and fans alike will continue to enjoy and love Truist Park as the home of their Atlanta Braves,” asserted the head honcho.

On January 24 and January 25, fans can begin to savor Truist Park’s new brand identity at the Braves’ annual Chop Fest Weekend which begins on these dates.

“I am honored to announce that over the next 10 years, Truist will refurbish one youth baseball field a year and name each after Hank Aaron, the Braves home run king,” Wilson said. Hank Aaron is an American baseball player who serves as the senior Vice-President of the Atlanta Braves.

“This is an incredible opportunity to partner with a Braves legend and make a difference in the lives of youth by creating spaces where kids can learn about teamwork, build friendships, and make memories to last a lifetime,” he observed.

The Atlanta Braves and Truist are offering all kids (aged 14 and under) a free ticket to attend a Braves game in April this year.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 250 member-exclusive videos with valuable tips for your venue