Verizon smashing Super Bowl fan ‘connect’



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Verizon fan fest during Super Bowl Image: Verizon

In 2 weeks time, the telecom giant Verizon is set to celebrate Super Bowl LIX with a first-of-its-kind experience. Across the 30 different National Football League (NFL) (US) markets the doors of the stadiums including the 82,500-capacity MetLife Stadium in East Rutherford, New Jersey, the 70,240-capacity SoFi Stadium in Inglewood, California, the 69,143-capacity Nissan Stadium in Nashville, Tennessee, and more will open to thousands of fans for a truly nationwide ‘FanFest’.

‘lbbonline.com’ stated that on the day those fans will be able to enjoy food and beverages (F&Bs) from the locally-owned small businesses, take part in meet-and-greets with the local football heroes and watch live local music acts. At the same time, interactive experiences and unique football fan experiences are on offer for the attendees. The events will be open to any and all Verizon customers – and they’ll even be able to bring along a select number of guests.

The Verizon Communications Inc. is an American telecommunications company headquartered in New York City (US). It is the world’s second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the United States with 114.2 million subscribers (and roughly 17th largest globally) as of September 30th, 2024.

The Super Bowl is the annual league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 superseding the NFL Championship Game. Since 2022, the game has been played on the second Sunday in February.

The Super Bowl LIX is the upcoming American football championship game of the National Football League (NFL) for the 2024 season. The game is scheduled to be played on February 9th, 2025 at the 83,000-capacity Caesars Superdome in New Orleans, Louisiana (US).

New York (US)-based the National Football League (NFL) is a professional American football league composed of 32 teams divided equally between the American Football Conference and the National Football Conference.

Noted Nick Kelly, Verizon Head of Partnership, “We always go big and bold for the Super Bowl. And this year, we wanted to go bigger than ever. The Super Bowl is practically a national holiday but very few people actually get to experience the Super Bowl live in the stadium. So, we decided to do something that has never been done before and bring all the magic of the Super Bowl to fans across the United States putting the customers and the fans at the heart of the biggest simultaneous party ever.”

‘lbbonline.com’ further stated that if that sounds ambitious it’s a fair reflection of the team’s approach. It’s a huge endeavor essentially organizing multiple stadium-wide parties on the same day each with its own highly individual and localized flavor. For a brand that’s all about connection it was an irresistible opportunity for Verizon to take ownership of.

Commented Kelly, “Verizon powers how people live and play through our network, products and services. The FanFest is the perfect representation of that. We’re leveraging the power of our sponsorships, the national and local partnerships across the United States along with the unmatched strength of the Verizon network in the stadiums and the venues to put our customers at the center of this unique experience.”

In fact, the brand’s press release claims that only Verizon would be able to pull off a Super Bowl event of this scale and complexity.

Explains Kelly, “Bringing the Super Bowl experience to all the 30 NFL markets is something only Verizon can do. Verizon’s long-term partnership with the NFL, the teams and the venues is what makes something of this scale possible. Plus, because of our deep commitment to the communities Verizon powers we are uniquely positioned to offer this once-in-a-lifetime experience for the customers we know and serve every day.”
 

Local Heroes

The point about each event feeling truly “local” is something that Kelly and the teams at Verizon clearly wanted to take seriously. Each event will have food served up by the local vendors with music coming from the local artistes.

Added Kelly, “The local FanFests were designed to honor and celebrate the unique identity of each NFL team’s fans, the community and history. By incorporating the region’s distinctive music, food and the local NFL legends we set out to create a personalized experience that resonates deeply with the community. This approach not only highlights the rich culture and spirit of each area but also strengthens the sense of connection and pride among the fans. It’s about bringing communities together to celebrate football in a way that feels authentic, memorable and truly one-of-a-kind.”

As for whether this FanFest is truly going to be a one-off – or if it could be the beginning of something more regular, Kelly is coy – “Only time will tell, but this year, we’re focusing all our energy on delivering 30 simultaneous experiences that are not only exceptional but also tell unique, localized stories in ways we’ve never done before.”

All eyes, then, are on the day itself.

Concluded Kelly, “Our team will be on the ground at the events across the United States. Personally, I’m most excited about bringing our customers together to watch the Super Bowl like never before with all their favorite local food spots, the NFL legends, music, and tons of fun games.”

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