Wembley to resonate with musical acts

Linkedin Twitter

More events for Wembley Stadium Image: MJR Group Ltd./Coliseum

The Brent Council has given the go-ahead to the Wembley Stadium (UK) to be able to stage an extra nine non-sporting events.

‘Harrow Times’ stated that the Council’s planning committee unanimously approved proposals on April 7th that could see up to 90,000 spectators grace 46 events across the calendar.

The 90,000-capacity Wembley Stadium is a football stadium in Wembley, London (UK). It opened in 2007 on the site of the original Wembley Stadium, which was demolished from 2002 to 2003. The stadium hosts major football matches including home matches of the England national football team, and the FA Cup Final.

The above development would see the number of non-sporting events, such as music concerts, increase to a maximum 24 annually, alongside the 22 sports fixtures permitted every year, excluding European Championship or World Cup football matchups where England or the United Kingdom is a host nation.

‘Harrow Times’ further stated that permission has also been granted for Wembley to put on three additional sporting events each year provided they replace two non-sporting ones.

The above decision comes amid tooth and nail opposition from those living nearby to the stadium precincts as they are concerned about the impact of an increased number of full capacity events.

Though no representations were made at the planning meeting in opposition to the proposals, a council officers’ report noted concerns related to increased “anti-social behavior, transport issues, air quality and noise” during events at Wembley.

The report admitted the “high level” of impact on the surrounding area during event days but said there would be additional “mitigation measures” put in place to help tackle this.

Chris Bryant, Head of Tournament Delivery, Wembley Stadium, explained this move would allow “greater flexibility” as the site looks to compete with other stadia in the capital such as the 82,000-capacity Twickenham Stadium, the 80,000-capacity Olympic Stadium and the 62,850-capacity Tottenham Hotspur Stadium in inviting major acts to the facility.

He added it would form a key part of the area’s recovery from the COVID-19 crush as the venue looks to reopen a full program from 2022.

Though the above decision gives the stadium the opportunity to play host to 24 non-sporting events each year, Bryant suggested this would be “unlikely”.

He added that a clause would be put in place to prevent non-sporting events being staged on more than four consecutive nights.

Bryant also pointed out that each concert brings in around £3.2 million for the wider Brent economy, while they help generate job opportunities through stewarding and hospitality.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 150 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

More News

Sebastian Tobie on Coliseum Online EUROPE

eps international GmbH a name venues swear by

Published: May 10th, 2021

When it comes to executing live events, eps international GmbH, Germany is a name by which venue... » Read more

Texas Tech Athletics partners with Dynamic Pricing Partners

Texas Tech varsity’s ‘Dynamic’ move

Published: May 10th, 2021

Dynamic Pricing Partners (DPP), the best-in-class pricing, analytics and ticket distribution... » Read more

Twickenham to host Champions Cup and Challenge Cup finals

Rugby showpieces fall in Twickenham kitty

Published: May 10th, 2021

The Champions and Challenge Cup finals (rugby league) will take place at Twickenham Stadium in the... » Read more

IOC 2026 Milan Cortina Winter Olympics update April 2021

Milano Cortina 2026 focus on Olympic venues

Published: May 10th, 2021

The second International Olympic Committee (IOC) Coordination Commission meeting with Milano... » Read more

Receive global sports venue NEWS twice a week in your inbox