W. Bremen agree on naming deal with wohinvest



Linkedin Twitter

Werder Bremen Image: SV Werder Bremen

German Bundesliga football club Werder Bremen has agreed a stadium naming rights partnership with commercial real estate company wohninvest, according to media reports.

The 10-year contract signed between Bremer Weser-Stadion and the Stuttgart-based company will run until June 30, 2029 and will be worth around US$33.7 million. Under the deal, the 42,100-capacity stadium will be renamed as the wohninvest Weserstadion, with Werder stating that keeping the facility’s original moniker was a key part of any agreement.

Werder has spent the past two years analyzing new models to secure the financial future of the Weser-Stadion, which first opened in 1947 and underwent a major renovation that ended in 2011. Werder previously held a stadium partnership with energy company EWE, although that agreement did not include naming rights.

News of an impending naming rights partnership has been reported in recent weeks leading to protests from Werder fans. However, the club maintains that closing the funding gap from its own resources would have significantly impacted on its financial health.

Werder chairman Klaus Filbry said: “Wohninvest is a partner who believes in Werder. The cooperation gives us the financial flexibility to further develop our unique home base and not least our club for competition with the best clubs in Germany. It was important to us to find a partner who identified itself with the name Weserstadion in addition to its own interests.”

Wohninvest managing director Harald Panzer added: “We have been a Werder partner for a year and have a box in the stadium. During this time, we got to know Werder’s officials as serious and competent partners.

“We are united in the goal of bringing SV Werder forward and creating the necessary framework conditions. In recent decades, Werder has built this stadium into one of the most beautiful in Germany with an incredible show of strength. We now want to help secure this achievement.

“Of course, we expect a brand presence throughout Germany. But we are also happy that we can ensure that the name Weserstadion is preserved.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:



More News

US Eleven Park-Indy Eleven new stadium

Indy Eleven on cloud nine over venue plans

Published: January 18, 2021

The United Soccer League (USL) team Indy Eleven (US) was mulling on moving to a new home ground for... » Read more

Las Vegas Esports Arena naming rights

HyperX-Allied Esports naming rights deal

Published: January 18, 2021

Gaming products manufacturer HyperX has struck a deal with Allied Esports through which the former... » Read more

Jacksonville Jaguars Lot J project is dead

Jaguars’ ‘Lot J’ fall like a house of cards

Published: January 18, 2021

The Jacksonville City Council in Florida (US) recently nixed a $233 million development deal with... » Read more

Sports betting more and more popular

Wagering slowly a rage in US, Europe stadia

Published: January 18, 2021

Sports betting is becoming more and more popular with stadiums and sporting clubs in the US and... » Read more


Receive global sports venue NEWS twice a week in your inbox