24/7 Software picture-perfect venue solutions

Article posted by Coliseum, June 6^th, 2025

Image: Coliseum GSVA

Matthew Dobrosevic speaks with a lot of verve and passion. Working for the 24/7 Software he explores the world of data which is a critical asset which can help drive innovation, insights and competitive advantage. He is passionate about technology.

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In an invigorating tone he asserts that 24/7 Software “works with pretty much everyone. We often come in once the operations schemes are ready in place for the venues and they are trying to figure out how to get better and our software is helping to revolutionize venue management.”

In his role at 24/7 Software Matthew Dobrosevic oversees product strategy and implementation for new products, integrations and analytics solutions for customers in the leisure sports and entertainment space.

Matthew Dobrosevic, SVP of Product Management, 24/7 Software, US, does a deep dive with ‘Coliseum’ into the world of data from an operational perspective and states that the venues should be able to respond to the fans’ requirements pronto and the 24/7 Software tools help the venues do exactly that. He also observed that the stadiums are evolving into districts and it is no more about managing just one facility “but several buildings over a larger geographic area” and the 24/7 Software provides the “one-stop shop for venue operations and integrating all the different technologies running in the venues”.

24/7 Software

Boca Raton (US)-based the 24/7 Software is the global leading provider of operations and safety management software for the world’s greatest venues across Sports, Leisure and Entertainment.

Maintained Matthew Dobrosevic, “Hundreds of venues around the world utilize our software. We are in 85 percent of North American sports teams in the top four leagues in the United States. We are also in the United Kingdom and we started back in 2007.”

Case Study (Maple Leaf Sports Entertainment)

He stated, “We work with the Canadian professional sports and entertainment company – the Maple Leaf Sports Entertainment (MLSE) based in Toronto, Canada. Again, coming to the topic of the stadiums evolving into districts they are the home of one stadium, two arenas and three training facilities – all in one campus. Not to mention the entertainment arenas. They are also managing multiple teams including a National Hockey League (NHL) team, a National Basketball Association (NBA) team, Major League Soccer (MLS), and esports as well. Across all these facilities they are managing the security teams, the facility teams, the guest experience people and they handle a wide range of events that play out at this district. With the MLSE over the last year and a half we set out to use the data in realtime to help them not just understand before a game or after a game and before a season, after a season, what we are doing right, what we are doing wrong but in the game itself to see what’s trending. Lot of people queuing up to buy this merchandise because we have a hot new jersey on the shelf? We also help in increasing revenue generation and help the guests have an enthralling experience while inside the venue.”

Dobrosevic further informed that they also help in studying the fan behavior – “When Harry Styles (English singer-songwriter and actor) comes to town what kind of people will Harry Styles attract to his concert. More women than men. What do we do in the stadium when that’s the case? We turn more restaurants into female restaurants. What happens to those two male restaurants that are not getting inundated because men are coming less for the concert than we expected. Can we tell that’s becoming a problem, are these unhappy guests, can we do something to rectify that, can we open an additional restaurant. So, this is what realtime data can do. It can break down silos between the teams, it can provide transparency. So, we opened up an extra restaurant, we made people happy and we sold more food because of it. The challenges were we were trying to get good communicator, getting engaged users to make dashboards and then fostering use across the teams.”

District vs. Single Facility

He added, “There is a difference between a district and a single facility. In a district they need to give people a view across all of the facilities on that campus. At the MLSE, they wanted to see what was going on at the 19,800-capacity Scotiabank Arena, at the 28,180-capacity BMO Field and at the 7,779-capacity Coca-Cola Coliseum (all in Toronto). There are certain days when there are events happening at the same time in all three of the buildings. So, 24/7 Software helps them to get a snapshot of what is happening in all the three buildings. Everything on the screen is customizable. We work on a template that we create for the customers but then we treat our customers’ ability to edit all of these themselves and even create them themselves and what we are then able to do – learn a lot from our customers. As we work with these hundreds of buildings around the world there are some customers who want to engage with things based on the response time. How long does it take for my team to help out those customers, what is the metric that I want to measure? So, the key is always trying to figure out those metrics, create a dashboard and give them the view they want.”

Continued Dobrosevic, “We are really trying to empower the operations teams with data. We are also showing them the individual facilities. This is about creating the right dashboard for the right users. So, when I get those people who are trying to look across all buildings in a district but when we have the responsibility for one building where it is one department, there is one team and they wanted to get a view of what is happening with their individual teams.”

Wrap-up

Matthew Dobrosevic wrapped up by stating, “The future for us is to continue to pull in more data to integrate different types of solutions – weapons detection, drone detection, social media monitoring, IoT sensor monitoring, video analytics, and ticketing and identity. The security side, the facility side, the building management system, a whole wide array of things. We help in realtime ingress reporting, understanding how the people are flowing into the buildings, also egress – flowing out, and understanding the fans’ behavior when they are inside the venue.”

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