ParkHub tech ease of parking at AEG venues

Article posted by Coliseum, April 24^th, 2023

Image: Park Hub and Coliseum GSVA

ParkHub, a technology company that provides integrated software, hardware and payment services for the global parking industry, and AEG, the world’s leading sports and live entertainment company, have launched a strategic partnership to enhance the parking experience for fans while adding operational efficiencies to several AEG-owned and operated venues in the United States including the 20,000-capacity Crypto.com Arena (Los Angeles, California), the 27,000-capacity Dignity Health Sports Park (DHSP) (Carson, California) and the 6,350-capacity Texas Trust CU Theatre at Grand Prairie (Grand Prairie, Texas).

‘yahoo!finance’ stated that the above agreement, brokered by the AEG Global Partnerships, makes ParkHub technology available to all three AXS ticketed venues, creating a seamless integration between the AXS ticket purchase platform and venue parking operations. Through ParkHub’s mobile point-of-sale and parking inventory solutions, the integration across the AXS purchase flow gives fans the option to conveniently pre-purchase parking ahead of select events and easily validate their parking pass at the venue. In addition, the firm’s business intelligence platform, Suite, will enable the AEG executives to further optimize parking operations and the guest experience by providing realtime insights into their parking operation.

Dallas (US)-based ParkHub is optimizing the world’s journeys by providing cutting-edge enterprise technology to support the global parking industry. The company’s products offer contactless payment options, realtime operational data, robust performance analytics, and leading integrations with ticketing and parking reservation providers.

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Headquartered in Los Angeles, California (US), AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 pre-eminent arenas, stadiums, convention centers, and performing arts venues around the world. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually.

The ASM Global is a venue and event management company based in Los Angeles specializing in managing stadiums, convention centers, theaters, and unique venues.

The AEG Global Partnerships creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. It is constantly working to deliver the best entertainment experience for millions of engaged sports and live music fans throughout the world.

AXS (pronounced access) is an American ticket outlet for sports and entertainment events, founded in 2011 and owned by AEG.

Said Tyler Verdery, Vice-President, AEG Global Partnerships, “Parking is the guest’s first on-site point of contact for nearly every event. With some of the world’s most well-known sports and entertainment venues in our network, we place a premium on quality operations and state-of-the-art services for our fans. ParkHub’s ability to streamline parking efficiencies and handle large volumes of traffic for sports and live entertainment venues complements our efforts to get guests out of lines and into seats faster.”

Stated Bill Garner, Senior Director of Parking Operations at L.A. LIVE, Crypto.com Arena and Microsoft Theater, “We have seen better traffic flow around the 5,000-capacity L.A. LIVE campus in Los Angeles and the transactions are faster now with ParkHub. Being able to take credit cards at all of our lots has greatly improved the parking operations. Being able to see live data while in the field has allowed us to better maximize all of our parking lots.”

Added Jim Madsen, Senior Vice-President, L.A. LIVE Operations, “From my point of view, ParkHub has brought visibility to the daily operations of the parking system with intuitive and informative reports in realtime and at my fingertips. I get a daily report at the end of the night and don’t have to wait for others to complete their task to see how we did. For the line staff, it has simplified the process and reduced the need for multiple scanners.”

‘yahoo!finance’ further stated that in addition to realtime validation of pre-purchased parking, ParkHub also gives fans the option to purchase onsite parking through Prime – ParkHub’s handheld mobile point-of-sale terminal that accepts and tracks all forms of payment. Guests will experience less time waiting in long lines and more time enjoying the main event.”

Said Adam Link, Vice-President of Event Services at Dignity Health Sports Park, “We are continually exploring new and innovative ways to deliver world-class guest experiences at the Dignity Health Sports Park and our partnership with ParkHub helps us provide a new level of hospitality and convenience, both of which we prioritize for the fans we host each year. We’re thrilled to be integrating their technology into our parking operations and know that our fans will see it as a valuable new benefit that gives them more time to focus on the fun and excitement of live events at our venue.”

Stated Chris Elliston, Chief Revenue Officer at ParkHub, “We are excited to partner with AEG to provide our best-in-class parking hardware, software and services to customers at world-class venues like the Crypto.com Arena, Dignity Health Sports Park and the Texas Trust CU Theatre at Grand Prairie. ParkHub gives venues and parking operators the ability to quickly and easily authenticate parking passes sold via the AXS platform, as well as accept cash, credit and contactless near field communication (NFC) payments onsite, all while tracking parking availability in real time. This partnership is a win for venues, a win for parking operators and a huge win for fans.”

Added Jeff Kehr, General Manager of Texas Trust Theatre at Grand Prairie, “Through the use of ParkHub’s platform, we have been able to create a cashless transaction allowing more vehicles to park in a shorter period of time. Their technology is driving more revenue to our bottom line and has enhanced the fan’s experience by integrating prepaid parking into the event ticketing process.”

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