CAA ICON on fans’ pulse on St. James’ Park


Newcastle United hires CAA Icon Image: St. James' Park, yellow book ltd, CC BY 2.0

The Premier League team Newcastle United F.C. have appointed the strategic management consulting firm CAA ICON to administer and run the fan survey as part of a broader feasibility study at their home facility – the St. James’ Park in Newcastle upon Tyne, England (UK) – before making recommendations for the future.

‘Newcastle United’ stated that the survey will ask a number of hypothetical questions which are not indicative of any specific development aims at this stage, but are designed to ensure comprehensive feedback is captured from a range of supporters.

The Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England (UK). The team competes in the Premier League, the first level of the English football league system, as of the 2023-2024 seasons.

The St James Park is a football stadium in Newcastle upon Tyne, England (UK). It is the home of Newcastle United. With a seating capacity of 52,305 seats, it is the eighth largest football stadium in England. The St James’ Park has been the home ground of the Newcastle United F.C. since 1892 and has been used for football since 1880.

A division of the leading entertainment and sports agency Creative Artists Agency (CAA), Denver (US)-based CAA ICON is the world’s-leading Owners Representative and strategic management consulting firm for public and private sports and entertainment facility owners/operators, professional franchises and leagues. With more than 55 sports, entertainment and public assembly projects and over 2,500 consulting engagements, CAA ICON has managed the development of many of the most successful venues around the world, spanning 11 professional sports leagues, totaling nearly $40 billion. CAA ICON offers world-class service in the areas of project management, strategic advisory, feasibility and planning, and beyond.

The Creative Artists Agency LLC is an American talent and sports agency based in Los Angeles, California (US). With more than 3,000 employees in 25 countries worldwide in June 2022, CAA is regarded as an influential company in the talent agency business and manages numerous clients.

An Owner’s Representative (OR) is a professional hired to represent the owner of a building or facility project. They act as a liaison and advocate for the owner throughout the project, ensuring the owner’s best interests are carried out.

‘Newcastle United’ further stated that the club thanked the supporters in advance for taking the time to complete this survey and providing input into any recommendations that may be made.

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