Daktronics ‘LED’-up to Gillette Stadium


Gillette Stadium to feature large Daktronics display Image: Daktronics

The sign manufacturing company Daktronics of Brookings, South Dakota, continues its partnership with the professional sports company – the Kraft Group, the National Football League (NFL) team New England Patriots and the Major League Soccer (MLS) team New England Revolution with 14 new LED displays added to the venue (Gillette Stadium) in 2023, including the largest outdoor videoboard in a sports venue in the United States.

‘DAKTRONICS’ stated that the above installation took place over the course of this Spring and Summer at the Gillette Stadium in Foxborough, Massachusetts, US.

Daktronics is an American company based in Brookings, South Dakota, that designs, manufactures, sells, and services video displays, scoreboards, digital billboards, dynamic message signs, sound systems, and related products. It was founded in 1968 by two South Dakota State University Professors.

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems, and control systems in sport, business and transportation applications. Founded in 1968 as a US-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe.

Foxborough (US)-based the Kraft Group, LLC, is a group of privately- held companies in the professional sports, manufacturing and real estate development industries doing business in 90 countries.

The New England Patriots are a professional American football team based in the Greater Boston area. The Patriots compete in the National Football League (NFL) as a member club of the league’s American Football Conference East division. The Gillette Stadium serves as their home ground.

The New England Revolution is an American professional football club based in the Greater Boston area that competes in Major League Soccer (MLS) in the Eastern Conference of the league. It is one of the 10 charter clubs of MLS, having competed in the league since its inaugural season. The Gillette Stadium serves as their home venue.

The Gillette Stadium, located in Foxborough, Massachusetts (US) is New England’s premier sports and entertainment venue. The 64,628-seat stadium is the full-time home to the NFL’s six-time Super Bowl Champion New England Patriots and the New England Revolution of Major League Soccer. It is also one of the world’s top-grossing concert venues.

‘DAKTRONICS’ further stated that the project adds 14 displays totaling more than 29,500 square feet, bringing a total of 47 Daktronics LED displays and a combined 48,500 square feet of digital canvas to the Gillette Stadium to engage and entertain their audiences.

Shared Jim Nolan, Gillette Stadium Chief Operating Officer (COO), “Daktronics has been providing our LED displays and have been a tremendous partner since we opened the Gillette Stadium in 2002. Their products provide the highest resolution in the industry and the brilliant colors bring our fans closer to the action. This year’s installations, especially the addition of the nation’s largest outdoor videoboard at a sports venue, will greatly enhance the day of game experience for our fans.”

North End Zone Displays

Located in the North end zone, the new curved-radius video display measures 60 feet high by 370 feet wide, totaling 22,200 square feet. Its convex curvature mimics the stadium’s architecture.

Much like the South end zone display, this new installation is capable of variable content zoning allowing it to show one large image or multiple zones of video and content to keep fans immersed in the action at Gillette Stadium. Any combination of live video, instant replays, up-to-the-minute statistics, game information, graphics, animations, and sponsorship messages can be displayed. Both end zone displays at the Gillette Stadium will now rank in the top 10 among the largest videoboards in professional football.

Just below the main videoboard in the North end zone is an additional ribbon board measuring 10 feet high by 214 feet wide. The end zone also features a field level outdoor display measuring 3.5 feet high by 82 feet wide on the recently announced Bud Light Celebration Beer Hall and a display in front of the newly renovated ‘Row of Honor’ measuring five feet high by 30 feet wide for additional messaging opportunities to highlight the names of the men and women who have served and will be honored at every ticketed event at the stadium. The main videoboard, as well as the ribbon and field-level displays, all feature 10-millimeter\pixel spacing.

Remarked Reece Kurtenbach, Daktronics President and head honcho, “The Gillette Stadium continues its strong commitment to the overall fan experience by continually improving technology at its facility, including new LED displays installed over the past few seasons and a massive end zone video display that was installed this year. Their team is fantastic to work with and we’re proud to continue our longstanding partnership with the Kraft Group.”

Additional Displays

As fans enter from the North, they will be welcomed to the stadium through the TicketMaster gate featuring a canopy that measures 3.5 feet high by 163 feet wide and features tight 5.9-millimeter pixel spacing. Two indoor displays, measuring 18 feet high by 64 feet wide, and an elevator display, measuring nine feet high by 16 feet wide, will be installed in the G-P Atrium to capture fans attention when inside the premium area. These three displays feature 2.5-millimeter pixel spacings to deliver crisp, clear imagery as they help immerse fans in the live event experience.

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