Digital upgrades for ‘The Chairboys’ digs


Wycombe Wanderers Undertake digital stadium transformation Image: Wycombe Wanderers

The Wycombe Wanderers Football Club (UK) has announced plans to rehabilitate their home venue – Adams Park Stadium – after appointing the stadium technology provider, Clearglow Sport, to set up a giant new LED screen and digital perimeter system.

‘The Wycombe Wanderers’ stated that the new 42sq.m LED screen will provide a huge platform through which the club will be able to inform and entertain fans on a much larger scale than the previous screen it replaces. The high-resolution perimeter system will create a powerful channel through which to activate brand partnerships and drive revenue.

The Wycombe Wanderers Football Club is an English professional association football club based in the town of High Wycombe, Buckinghamshire (UK). The team compete in the Championship, the second tier of the English football league system.

The 10,137-capacity Adams Park Stadium is an association football stadium in High Wycombe, Buckinghamshire, England. Built in 1990, it is the home ground of the local Wycombe Wanderers in the Championship division.

Shenzhen (China)-based Clearglow Sport’s mission is to make world class stadium display technology accessible for clubs and stadia of all sizes. Clearglow Sport works with customers to help them define the right solution to meet their needs – delivering the technology, content tools and commercial insight to deliver against their objectives.

‘The Wycombe Wanderers’ further stated that since acquiring ownership of Wycombe Wanderers in 2020, the club Chairman and Chief Executive, Rob Couhig, has been firm on investing in the club and reward fans’ loyalty with an incredible matchday experience. The new LED screen and perimeter system will play a large part in helping the club to achieve those ambitions.

Clearglow Sport will work in consonance with Wycombe Wanderers to create an outstanding fan engagement platform which would make any stadium go green with envy. As well as being able to deliver live match content, the club will be able to use the screen to keep fans updated on match statistics, team lineups, social media content, and much more.

The new perimeter system will also enhance the stadium, offering a hugely powerful platform for the club’s commercial partners to reach fans and the wider TV viewing audience. The system, which will span three sides of the pitch, will measure an impressive 900mm high, making it one of the largest in the English Football League (EFL).

The English Football League (EFL) is a league competition featuring professional association football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in world football.

Clearglow Sport will set up their industry leading technology at Adams Park Stadium in sync with the global leaders in LED manufacturing, Unilumin, whose pitchside perimeter LED system will also be installed at the Premier League club Manchester City F.C.’s home ground – the 55,097-capacity Etihad Stadium in Manchester, England, this season.

Speaking of the development, Wycombe Wanderers’ Chief Commercial Officer, Neil Peters, commented, “We can’t wait to welcome fans back into Adams Park, and we’re excited to be able to enhance the matchday experience for our incredible supporters. We’ve invested in new technology throughout the stadium, with the aim of bringing fans closer to the action and offer a strong platform for our commercial partners.”

Added Peters, “After a thorough review of the market, we’re delighted to appoint Clearglow Sport to help us deliver our vision. The team at Clearglow Sport have an incredible record in delivering large-scale stadium LED projects which, combined with their industry leading technology, and powerful content management solutions, made them the ideal choice to help us grow.”

The screen and perimeter system will be installed by Clearglow Sport over the summer, ready for the planned return of fans to Adams Park Stadium at the start of the 2021-2022 campaign.

Clearglow Sport Director, Kristian Ball, added, “We are incredibly excited to be working with Wycombe Wanderers, who have demonstrated huge ambition throughout the planning of this project. By combining a giant stadium LED screen with our high impact perimeter technology, Wycombe Wanderers will be able to create an incredibly powerful platform for fans and sponsors.”

Added Ball, “It has always been our ambition to make high quality, revenue-generating, LED platforms accessible to clubs of all sizes. No club should have to compromise on quality because of the League in which they are playing, and we’re delighted to be able to deliver the same industry-leading LED display solutions for Wycombe Wanderers as used by some of the very top teams across Europe.”

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